Lisa Gerber

Advance your idea from concept to reality

  • About
  • Work with me
    • Mentoring :: Powerful Presenters
    • Workshop
    • Speaking
    • Retreat
  • Learn from me
    • Books
    • Articles
    • A Walk in the Woods
  • Connect with me

Risking More Than you Gain in the Lead Generation Game

April 20, 2016 by Lisa Gerber 6 Comments

There is no shortage of shady practices across the internet but I’m always surprised when well-known, reputable brands engage in questionable, somewhat deceptive practices to improve lead generation and customer retention numbers. These practices aren’t necessarily unethical; certainly not illegal. But basically, they’ve resorted to “tricks” to pull unsuspecting consumers into their web, making it hard for […]

Filed Under: Strategy Tagged With: active.com, ally, juno, qbonline, uber

Copyright © 2015 Big Leap Creative · PO Box 1884, Sandpoint ID 83864 · 208.290.2525