Pictured above is a ski trail that leaves the main run and goes somewhere presumably awesome. Someone made it so they must have known what they were doing and clearly others followed. So it must be worth taking, right? And so, we followed in anticipation of untracked powder and a discovered gem. Instead, what happened, […]
Take The Mystery Out Of Your Brand Story
In the land of brand storytelling, the endings are happy ones. Even better: When your audience knows the ending before they start. That’s why I like to speak in the language of outcomes. Your buyers want to know what is going to happen when they do business with you. It’s a powerful and important way of telling your brand story. […]