A couple weeks ago, Barrett Rossie asked me about email marketing and how to do it well to generate and manage leads.
I’m not sure I gave him a very good answer at the time, and I’ve given it more thought.
Email marketing is “easy” in theory and there is no shortage of blog posts to be found online on how to rock it.
- Build your email list
- Rock your subject line
- Segment your lists and personalize communication
- Split test your email campaign and refine
But here is the real problem with your email marketing campaign.
How are you going to get them to open that email?
It’s not just the content.
Talk about relationships, wow!
Seduce your audience.
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