Last March, Seattlite Kelly Herron fought off an attacker (a registered sex offender, she later learned) in the middle of her mid-day run. I read this in the news and was rattled to the core by the story. That could have been me; that could have been any of millions of women who go for a […]
Jason Munzke on Finding Great Deals on Outdoor Gear: The Dirtbag Shopping Network
Shopping season has arrived and if you’re like me, maybe you hate shopping. I am easily overwhelmed by the paradox of choice. However, the holidays are soon upon us and we will be seeking gifts for our favorite outdoor freak. And for those of us who like to buy ourSELVES gifts, the change of seasons […]
Research the Buyer’s Journey: Questions to Ask
In an effort to get people who have never heard of us to become aware and then make a decision to buy, we have to make emotional connections. The goal is to evoke a reaction of “this is what I need, whatever it takes.” If you want to quickly impress upon a prospect what you do, […]
Joe Johnson on Making Choices, Taking Leaps and Getting After Life
Joe Johnson went from marketing/PR coordinator at the Spokane Convention and Visitors Bureau to Salomon’s outdoor marketing manager in the Americas in a span of seven years. He went from driving his car until it had no gas and staying there until he got his next job, to traveling around North America for a very […]
22: Dan Abrams on Hard Work, Perseverance and a Goal of No Missed Powder Days
Today’s episode will change the way you think about thinking big and what success really is. Dan Abrams had an idea. He didn’t know how it would happen or what would come of it. He took calculated risks, he made backup plans in case of worst case scenarios, he overcame “down-on-his-luck moments,” and didn’t think […]
Jill Damman on Moving Onward and Upward from Traumatic Injury
Hi, everyone, the Gear Show podcast is back after a month break and I’m excited. We took some time to refuel on some great interviews and fascinating topics such as living on free breakfast burritos to finally land the dream job and dream life, how to be a dirtbag shopper, and being a sustainable adventurer. […]
When Great Stories Fall Flat
No one is interested in your great story if your customer experience sucks. I like to shop locally whenever possible but couldn’t find containers I loved for our large plants so I turned to The Google. After some searching around, I was quickly seduced by a beautiful photo of a modern white cylinder container that […]
Staying Motivated Through Adversity to Finish Your Own Ironman
If we’re being honest, which I always am, I have no desire to do a half or full Ironman. My friend Celeste finished hers in June 2016 and I was at the finish cheering her on. Her first words to me when she exited the finish chute: That sucked. It confirmed for me that my best […]
Storytelling Wins and Fails: Matching the story to the need
The tough part about brand storytelling is so many of us think we are doing it but we aren’t. Instead, we come off as the socially awkward guy at the cocktail party – the one you see in the corner of your eye, whose presence you feel and want to repel. So you do everything in […]
Trail Running in France and The Creativity of Immersion Travel
Research by Adam Galinsky, a professor at Columbia Business School, found that immersing yourself in a country outside your own can prompt mental change, including increased creativity. Creativity is related to neural pathways and influenced by daily life, including your habits or surroundings, The Atlantic reports. Experiencing new things can create new connections in the […]
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