Lisa Gerber

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Momentum is your Friend

July 16, 2020 by Lisa Gerber Leave a Comment

In mountain biking, it’s common knowledge momentum is your friend. If you come upon some rocks or tree roots in the trail and slow down out of concern or fear, you will more than likely go over your front tire, also known as an endo.

Filed Under: Take a Big Leap

The Stories We are Told

July 1, 2020 by Lisa Gerber Leave a Comment

The stories we are told influences our belief system. This email would normally come to you on Sunday morning. I know you didn’t notice it didn’t come. It’s OK, I don’t expect you to pay that close attention (and I mean that in the most un-passive aggressive kind of way) Sunday morning is my own internal metric and I am not happy with myself if I don’t make it.

Filed Under: Communications Tagged With: stories

Relevance in the Turbulence

June 16, 2020 by Lisa Gerber Leave a Comment

How do you create a culture of “take my money, anyway?” In the lifecycle of any organization, we experience many bouts of turbulence. Events outside your control are going to happen. Often without warning. Best-laid plans often go awry.

Filed Under: Communications Tagged With: non-profit, sustainability

Who Are You?

June 4, 2020 by Lisa Gerber Leave a Comment

If someone asked you at a cocktail party, “Who are you?” How would you respond? It’s a hard question to answer. We’re so used to being asked “what we do.”
Earlier this week, I was asked to get an object that defines who I am. I would have 30 seconds to grab said object and then I’d have to tell the story of why I chose it and how it defines me. I had to think quickly. (Of course, this had to be epic. The pressure was on.

Filed Under: Take a Big Leap

How History Will Remember

May 9, 2020 by Lisa Gerber Leave a Comment

how history will remember

It’s been a reflective time for me. Maybe for you, too. Today, I have a few personal stories that added up to one realization. On a backpacking trip in the 1990s, my (then) boyfriend and I stopped at a beautiful overlook for lunch. It was one of those beautiful hot September afternoons and we sat […]

Filed Under: Take a Big Leap

The Communication Conundrum

April 20, 2020 by Lisa Gerber Leave a Comment

communication conundrum

For the past four weeks, I’ve spent my days helping business leaders make big decisions with big consequences. How can we be sensitive to the current situation but, at the same time, bring in revenue? Should we be completely silent? Or can we be out there talking about what we have to offer? We respect […]

Filed Under: Communications Tagged With: marriott

Making the Most of Time

March 27, 2020 by Lisa Gerber Leave a Comment

I have an important invitation for you to join me in making your idea happen. So please read on, friends.   It’s Day 14 trying to follow a self-imposed morning routine that starts with a 5 am alarm and a pretty aggressive schedule to get things done. This is also Day 14 of starting my day […]

Filed Under: Communications

The Stories We Tell Ourselves

March 11, 2020 by Lisa Gerber 1 Comment

On a trip to Melbourne last week, I had two days off from work to explore the surrounding area. That is a pretty short time to see a vast country, so there was a lot of pressure to pick precisely the right things to do for those two days. I received a lot of advice, […]

Filed Under: Take a Big Leap Tagged With: frame of reference

Your roots are showing: getting to trust

February 29, 2020 by Lisa Gerber 1 Comment

Greetings, mates.  I’m writing to you from Australia where I’m working with a group of creatives on a project here in Melbourne. I’ve never met these people before in person and it’s like showing up new with no history – a clean slate; like moving to a new town and starting fresh. Do you find […]

Filed Under: Communications, Strategy Tagged With: memorable, trust

David vs Goliath Story: a small fish in a big pond

February 20, 2020 by Lisa Gerber Leave a Comment

Check out this line at Vail on a powder day. (Now, in full disclosure, Vail later apologized for this atypical experience. It might be unfair to share this, but it illustrates a point I want to make about name recognition and playing against large, established brands) If you’re not a skier, powder days are the […]

Filed Under: Communications

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
Un-named Client A
You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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