Lisa Gerber

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David vs Goliath Story: a small fish in a big pond

February 20, 2020 by Lisa Gerber Leave a Comment

Check out this line at Vail on a powder day. (Now, in full disclosure, Vail later apologized for this atypical experience. It might be unfair to share this, but it illustrates a point I want to make about name recognition and playing against large, established brands) If you’re not a skier, powder days are the […]

Filed Under: Communications

Highlighting the Cracks in the Veneer

January 31, 2020 by Lisa Gerber Leave a Comment

The weeks before Dan Harris, ABC news anchor published his memoir, he panicked that the details in the book could ruin his career. Now, this is somewhat ironic because the book is about meditation.

I wonder why it is we feel compelled to put forth this idea of perfection when our audiences appreciate knowing and seeing our flaws. Why can’t we reconcile that and be OK with being vulnerable?

Filed Under: Communications

Kiss and Tell: The crucial chapter to your story

January 25, 2020 by Lisa Gerber Leave a Comment

The week before my ski vacation, the clip on my climbing skins broke. This clip is a small plastic piece that is essential to the success of my upcoming trip and is not available locally, so I turned to my friends at Skimo Co in Salt Lake City, whom I’ve raved about in the past. I know they can be relied upon when it comes to matters such as this immense first world problem, and take it very seriously.

Filed Under: Communications Tagged With: customer experience

Actions Speak Louder than Marketing

November 22, 2019 by Lisa Gerber Leave a Comment

After 15 years as a customer with Intuit’s Quickbooks, they wouldn’t let me leave them. And it took me forever to break up finally. The break up has been a long time coming, but it’s not easy migrating bookkeeping software, and I have a host of other reasons why I didn’t leave them until Bench came along in my Instagram feed, no less, and swept me off my feet.

Filed Under: Communications Tagged With: customer experience, quickbooks

Storytelling and Narrative: Why is it such a Big Deal?

February 17, 2017 by Lisa Gerber Leave a Comment

I’d like to tell you a story to prove my point about the importance of story in proving points. This month I became Level One Avalanche Awareness certified after 24 hours (not consecutive) of study. Two evenings of classroom study and two days in the field digging pits and studying snow, looking at risks that cause […]

Filed Under: Communications

How to Stop Effing Up Your Email Marketing and Make More Connections

February 10, 2017 by Lisa Gerber 1 Comment

I received the following email from LogMeIn recently with the following subject line:  “Important information about your account.” But I don’t have an account with LogMeIn so I ignored it. When I received it again – maybe even a few more times, I thought I better look. That’s when I realized I do have a LogMeIn account. […]

Filed Under: Communications

Want to get involved in the national discourse? Don’t be a wet noodle.

November 11, 2016 by Lisa Gerber Leave a Comment

I started writing this the morning after Election Day. It took me a few days to get it where I want it. In times like this, major moments in history, or large news events that generate debate, whether we are victorious or in need of consolation, many of us turn to our online communities to commiserate, […]

Filed Under: Communications

Three (Not so) Easy Steps to Finding Your Creative Muse

November 3, 2016 by Lisa Gerber Leave a Comment

The time has come for me to do more video. I’d like to thank the gentleman at PubCon in Las Vegas who suggested this at the end of the panel discussion I participated in on storytelling. He tipped the scales for me, even though I’ve been thinking about it for some time. We all need that […]

Filed Under: Communications

Getting real, for real. What it means and why.

September 14, 2016 by Lisa Gerber 1 Comment

being authentic

The term “authentic” (as it relates to communications) is one of those words that gets thrown around quite a bit; so much so in fact, it’s become devoid of any real meaning. We all know we’re supposed to be “authentic” but how to do it or what it is, is not so clear cut. I […]

Filed Under: Communications

The chaos between shitty first draft and final product

June 30, 2016 by Lisa Gerber 5 Comments

  It takes me a LOT of hours to put together a new talk, probably more than it should, and there is a part of the process, the part between the shitty first draft* (SFD) and having something worth sharing with the world that is so painful and mentally debilitating, it might be taking a few […]

Filed Under: Communications

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
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You are worth every penny we haven’t paid you yet.
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What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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