You eagerly open the cost proposal from your prospective marketing communications agency hoping you’ve finally found your match, only to find a hefty line item (both in budget and in timeline) for research and planning or “discovery.” You immediately think, “We don’t have time for that,” “we don’t have budget for that,” “we know this […]
If You Love Your Marketing, Set It Free
It’s hard to let go of our babies. Kids, dogs, pets…. our brands. What happens if we turn our backs for a minute? Will they fall? Will they make a bad decision? What if I’m not there for a split second to make sure everything goes as it should? We can’t always be there to defend our brands […]
Eat Your Peas: And When To Ignore Common Advice
What happens when you close your blog to comments, or shut down your Twitter account? Perhaps some looks like this one. But sometimes we have to eat our peas. And sometimes we get to ignore what everyone tells us to do. I played soccer from fourth to sixth grade and I hated it. I was terrified […]
So You Want To Be A “Thought Leader”
The other day, I came across a LinkedIn Profile with “thought leader” in the bio headline. Aspiring to be a thought leader in the industry is admirable. Saying it about yourself might be less impressive. This is how we sell ourselves our now – by being authoritative on a subject matter or perspective related to […]
A Model Example on How to Respond to a Crisis Situation
When a reputation crisis surfaces, all eyes are on the alleged “offending party” to see how they will respond or react. It’s often not the actual event that can be the do or die for the brand, but their response the situation. The U.S. Olympic speedskating team voted to change speedsuits from the special ones […]
Being Picky On The Epic Journey
When I was offered a “dream job” in the mountains a little over 10 years ago, I didn’t think twice about jumping at the opportunity. I was scared to leave my home in Seattle, my friends, my good job, my nice condo. But I had known for awhile I was ready to go back to […]
Making Good Things Happen
I love the winter Olympics. I’m especially motivated by the cross country racing, having done my first real nordic race last weekend and now I’m hooked. But Julia Mancuso won my heart tonight when she said this after a surprise bronze medal;her fourth Olympic medal, the most an American female skier has ever won. “The […]
Trying Not To Drop The PR Baton
I’m always fascinated by the follow-up questions I receive when someone asks what I do for a living. I’m in PR with an emphasis on digital communications. I usually wait with anticipation because I always get something good: “Oh, can you manage our Facebook page?” “You’re in advertising!” “Are you in charge of Sandpoint.com?” Another […]
How To Think Like A Photographer. From a Photographer.
Today I welcome my good friend and professional photographer Al Lemire back to the blog. We all think, thanks to Instagram, we’re professional photographers now. Well, it’s not that easy – I asked Al to help us with some tips on taking our own photographs and to help us determine when we need to bring […]
Three Questions To Ask When Responding To PR Crisis
You may have read about the Tesla tussle with the New York Times earlier this year. (I hadn’t until recently – I just came out from under my rock.) Reporter John Broder wrote a scathing review about the electric Model S. He described a nightmare of a road trip with the car stalling in the cold Northeast temps complete […]
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