Lisa Gerber

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Mouse in a Maze

March 29, 2021 by Lisa Gerber Leave a Comment

Question: if you were able to follow two, not one life path(s), what would your second/alternative life be like? I would be a fashion designer living in New York City or Paris.

Filed Under: Blog posts, Communications

The Power of Personal Stories

March 15, 2021 by Lisa Gerber Leave a Comment

I invite you to join me for the next Story Talk session Thursday, March 18th at 12 noon Pacific where I facilitate a discussion with a thoughtful group of individuals working to make change and how we can use story to achieve it. Here’s a recap of last month’s session and you can register here. […]

Filed Under: Blog posts, Communications

The Battle with Time

March 1, 2021 by Lisa Gerber Leave a Comment

“Time is a non-renewable resource.” Tim Ferris said this in his interview with Guy Raz, How I built this.

Filed Under: Blog posts, Communications Tagged With: dad

Captivating on the First Impression

February 15, 2021 by Lisa Gerber Leave a Comment

On a zoom call the other day, everyone quickly introduced themselves, but one person, in particular, caught everyone’s attention.

Filed Under: Blog posts, Communications Tagged With: Zoom

Compelling

February 1, 2021 by Lisa Gerber Leave a Comment

“It’s our sixth anniversary, yay!” “Please check out our new website and let us know what you think.” What’s exciting to you (and your mom) isn’t necessarily exciting to your audience. I had been working with Panhandle Animal Shelter to rename their organization for more than a year and I was reminded of something important […]

Filed Under: Blog posts, Communications

Storytelling as a Courtship

January 18, 2021 by Lisa Gerber Leave a Comment

I recently had a conversation with a client who is in the midst of a rebrand. She was reviewing her fourth round of logo ideas and wanted my advice. She felt like the logo didn’t communicate a particular aspect of the brand and wanted to work out how best to do that.

Filed Under: Blog posts, Communications Tagged With: stories

The Difference in Knowing or Not Knowing

January 4, 2021 by Lisa Gerber Leave a Comment

On a work trip to Australia earlier this year before the world shut down, I had a day to myself, one I’ll remember for a long time. I decided to rent a car and head to the Mornington Peninsula. I booked a hotel on the shore and pulled out my AllTrails app to find a great running trail to see kangaroos in the wild before leaving. Some of the reviews for the running route I selected in Greens Bush mentioned sightings, so I felt optimistic.

Filed Under: Blog posts, Communications Tagged With: power of stories

Simplify the Complex: How clarity of message will give you better cut-through

December 21, 2020 by Lisa Gerber Leave a Comment

Over Thanksgiving, we had a small group of friends over from our “safe tribe.” That’s so 2020, isn’t it? “Safe tribe?” Anyway, we played a game to liven things up because it just didn’t feel like our normal holiday with the hustle and bustle, family coming in from all over, and a big feast.

Filed Under: Blog posts, Communications Tagged With: distill your message, thanksgiving

What’s at Stake: Be Hard to Shake from the Mind

December 7, 2020 by Lisa Gerber Leave a Comment

In her Essays of Undoing*, Terry Tempest Williams painted a picture of our national parks in 2055. The essay entitled The Park of the Future takes visitors to Canyonlands National Park.

Filed Under: Blog posts, Communications

The (Dangerous) Power of Stories

November 23, 2020 by Lisa Gerber Leave a Comment

I was talking to a friend the other day – his sister left her husband after decades of marriage. They had different political views and had lived together peacefully for years, but recently, he had become so angry over the state of the world, he had become unbearable to be with.

Filed Under: Blog posts, Communications Tagged With: power of stories

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
Un-named Client A
You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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