The term “authentic” (as it relates to communications) is one of those words that gets thrown around quite a bit; so much so in fact, it’s become devoid of any real meaning. We all know we’re supposed to be “authentic” but how to do it or what it is, is not so clear cut. I […]
The chaos between shitty first draft and final product
It takes me a LOT of hours to put together a new talk, probably more than it should, and there is a part of the process, the part between the shitty first draft* (SFD) and having something worth sharing with the world that is so painful and mentally debilitating, it might be taking a few […]
Taking Control of the Narrative Like Monica Lewinsky, (Finally)
I came out from under a rock over the weekend and watched Monica Lewinsky’s TED Talk The Price of Shame for the first time and my perception of her has completely changed. She was brave, she was honest and heartfelt, and smart. Have you seen it? (embedded below if answer is “no.”) Someone who was in […]
How to Compete with the Proliferation of Ideas
I had already started this post prior to my husband Patrick falling during a trail run and fracturing his rib. And with that turn of events, the topic has taken even more meaning: I was in the midst of contemplating the power of two (or more) to create an outcome better than the sum of its parts, both […]
Answering The Question: Why People Pay Your Company
Last week, my client (and friend) challenged me to tell him what it is we do. I answered that we help businesses be better at digital communications to get somewhere better than they are – “you know, to achieve their own ‘big leap’, get it?” He replied that’s not what he pays us for. Which made […]
The Value in Open and Shared Knowledge
Recently, while researching how to choose stocks, I came across a helpful article on Motley Fool specifically on selecting stocks for my Roth IRA. Within the article was a reference and a link to Warren Buffet and his system for choosing stocks. Obviously intrigued by his due diligence process, I clicked through to be “rewarded” by an […]
How to Get Powerful Content from Your Best Customers
Feedback from your customers can turn into a variety of forms of content that will feed the top of your funnel and bring you more great customers. At a minimum, you’ll get some effective testimonials but more importantly, if you dig deeper with your questions, you can get case studies and video interviews with those who have had […]
Marketing Automation Software: Do you need it or not?
On a call with a colleague recently, I mentioned that Big Leap Creative has become a Hubspot Certified Partner. We were talking about businesses staying relevant, looking ahead. I love to mountain bike and one of the things you are told as you navigate tricky single track that winds through the woods at relatively fast […]
It’s Risky Being Nice. So What?
Hi, everyone! If you are receiving this via email, I hope you enjoy the new template (Thank you Gopostmatic and Danny Brown for turning me on to it.) Now you get the entire post without clicking and you can comment simply by replying to this email. I hope you like! Earlier this month, I had […]
How to Handle Communications During Times of Tragedy
Yesterday morning, as is often the case, the voices of NPR crept into, and then influenced, my dream. I was in my apartment in Chicago (an apartment from four years ago) and woke up to the sound of bombs and gunfire. I looked out the window and saw flames out my window, coming from the floors […]
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