Lisa Gerber

Advance your idea from concept to reality

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The Pull-Tab to Better Relationships

June 27, 2022 by Lisa Gerber Leave a Comment

This past week I had the fantastic opportunity to work with a group of leaders in the senior living space.

Filed Under: Blog posts, Communications

What to Do When the Inspiration Wagon has Left

June 13, 2022 by Lisa Gerber Leave a Comment

I wrote the title of today’s blog without knowing where it would go because the inspo wagon has officially left and my assistant, George,

Filed Under: Blog posts, Communications

The Fairy Tale is a Myth

May 30, 2022 by Lisa Gerber Leave a Comment

I’m back from a restful and rejuvenating trip to British Columbia and the Methow Valley in North Central Washington.

Filed Under: Blog posts, Communications

My Out of Office Message

May 16, 2022 by Lisa Gerber Leave a Comment

In graphic design, white space is a term used to keep the client from filling all the ad space with text and images. “Can we add a few more images,” they say.

Filed Under: Blog posts, Communications, Strategy

The First Draft

May 2, 2022 by Lisa Gerber Leave a Comment

This week, I had the great fortune to do some work with a team of people in Jackson, Wyoming. After helping them secure funding for a large-scale project that would serve to educate visitors on responsible recreation, we now had the task of planning the program.

Filed Under: Blog posts, Communications

It’s Not Me; It’s You

April 18, 2022 by Lisa Gerber Leave a Comment

It’s not you; it’s me. That may be the case when you are breaking up with a boyfriend or a girlfriend, but let’s flip that when you are telling stories.

Filed Under: Blog posts, Communications

The Opposite of Story

April 4, 2022 by Lisa Gerber Leave a Comment

We often learn through contrast, so today, I want to talk about the opposite of story. In understanding what a story is not, we learn more about what a story is and what it can do. 

Filed Under: Blog posts, Communications

Imagination in Stories

March 21, 2022 by Lisa Gerber Leave a Comment

We can learn so much from the great storytellers of our time.

The story starts in the teller’s imagination and finishes in the receiver’s imagination.

Filed Under: Blog posts, Communications

Start by Doing

March 7, 2022 by Lisa Gerber Leave a Comment

Warning: “This is Us” spoiler alert for Season 6, Episode 6, Our Little Island Girl Part 2, dated Feb 22, 2022

Filed Under: Blog posts, Communications

Bearing the Responsibility of Your Story

February 21, 2022 by Lisa Gerber Leave a Comment

Before this month, I didn’t know much about Chloe Kim until I saw her asking for snacks in a press conference shortly after winning a gold medal in the women’s snowboard halfpipe.

Filed Under: Blog posts, Communications

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
Un-named Client A
You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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