Lisa Gerber

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Getting real, for real. What it means and why.

September 14, 2016 by Lisa Gerber 1 Comment

being authentic

The term “authentic” (as it relates to communications) is one of those words that gets thrown around quite a bit; so much so in fact, it’s become devoid of any real meaning. We all know we’re supposed to be “authentic” but how to do it or what it is, is not so clear cut. I […]

Filed Under: Communications

The chaos between shitty first draft and final product

June 30, 2016 by Lisa Gerber 5 Comments

  It takes me a LOT of hours to put together a new talk, probably more than it should, and there is a part of the process, the part between the shitty first draft* (SFD) and having something worth sharing with the world that is so painful and mentally debilitating, it might be taking a few […]

Filed Under: Communications

Taking Control of the Narrative Like Monica Lewinsky, (Finally)

June 21, 2016 by Lisa Gerber 2 Comments

I came out from under a rock over the weekend and watched Monica Lewinsky’s TED Talk The Price of Shame for the first time and my perception of her has completely changed. She was brave, she was honest and heartfelt, and smart. Have you seen it? (embedded below if answer is “no.”) Someone who was in […]

Filed Under: Communications Tagged With: monica lewinsky

How to Compete with the Proliferation of Ideas

April 5, 2016 by Lisa Gerber 2 Comments

I had already started this post prior to my husband Patrick falling during a trail run and fracturing his rib. And with that turn of events, the topic has taken even more meaning: I was in the midst of contemplating the power of two (or more) to create an outcome better than the sum of its parts, both […]

Filed Under: Communications

Answering The Question: Why People Pay Your Company

March 9, 2016 by Lisa Gerber 2 Comments

Last week, my client (and friend) challenged me to tell him what it is we do. I answered that we help businesses be better at digital communications to get somewhere better than they are – “you know, to achieve their own ‘big leap’, get it?” He replied that’s not what he pays us for. Which made […]

Filed Under: Communications Tagged With: airbnb, blaise pascal, jack dorsey, twitter, vrbo

The Value in Open and Shared Knowledge

February 4, 2016 by Lisa Gerber Leave a Comment

Recently, while researching how to choose stocks, I came across a helpful article on Motley Fool specifically on selecting stocks for my Roth IRA. Within the article was a reference and a link to Warren Buffet and his system for choosing stocks. Obviously intrigued by his due diligence process, I clicked through to be “rewarded” by an […]

Filed Under: Communications, Content

How to Get Powerful Content from Your Best Customers

January 20, 2016 by Lisa Gerber Leave a Comment

Feedback from your customers can turn into a variety of forms of content that will feed the top of your funnel and bring you more great customers. At a minimum, you’ll get some effective testimonials but more importantly, if you dig deeper with your questions, you can get case studies and video interviews with those who have had […]

Filed Under: Communications

Marketing Automation Software: Do you need it or not?

December 15, 2015 by Lisa Gerber 1 Comment

On a call with a colleague recently, I mentioned that Big Leap Creative has become a Hubspot Certified Partner. We were talking about businesses staying relevant, looking ahead. I love to mountain bike and one of the things you are told as you navigate tricky single track that winds through the woods at relatively fast […]

Filed Under: Communications

It’s Risky Being Nice. So What?

November 24, 2015 by Lisa Gerber 2 Comments

Hi, everyone! If you are receiving this via email, I hope you enjoy the new template (Thank you Gopostmatic and Danny Brown for turning me on to it.) Now you get the entire post without clicking and you can comment simply by replying to this email. I hope you like! Earlier this month, I had […]

Filed Under: Communications

How to Handle Communications During Times of Tragedy

November 17, 2015 by Lisa Gerber 5 Comments

Yesterday morning, as is often the case, the voices of NPR crept into, and then influenced, my dream. I was in my apartment in Chicago (an apartment from four years ago) and woke up to the sound of bombs and gunfire. I looked out the window and saw flames out my window, coming from the floors […]

Filed Under: Communications Tagged With: crisis

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
Un-named Client A
You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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