Lisa Gerber

Advance your idea from concept to reality

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A Walk in the Woods

Join me in my walk in the woods videos, where I talk about how leaders can use the power of Storytelling for impact, helping uncover the stories that move their audiences. I’ve been told I have a knack for taking complex topics and making them simple but engaging.

If not at my desk, you might find me out on the trail with my dogs and husband, out skiing or trail running. It’s where I do my best creative problem-solving. So, sit back and enjoy the great outdoors, taking these walks in the woods with me. Let's learn how to use the power of storytelling and effective communication to influence action and bring ideas to life.

Let's change the world one story at a time.

Watch and subscribe on my YouTube Channel.

Speak Their Language

August 17, 2023 by George Orlino Leave a Comment

We have a not so walk in the woods video today 🙂 Want to be an effective storyteller? Learn to speak their language. All too often, the reason your message isn’t resonating is because you are speaking what’s on your mind, and that doesn’t connect with what’s on their mind. The solution is in the […]

Filed Under: A Walk in the Woods Tagged With: communications, leadership, storytelling

Zoom Out

March 6, 2023 by Lisa Gerber Leave a Comment

We have another “walk” in the French Alps today, but it’s really a ride on a Poma lift. And in my last video, we talked about zooming in on details to tell a story that gets a standing ovation. Today, let’s consider zooming out and ensuring we bring in context and big-picture thinking. Here’s how:

Filed Under: A Walk in the Woods Tagged With: communications, leadership, storytelling

Zoom In

February 20, 2023 by Lisa Gerber Leave a Comment

Today’s walk in the woods takes place in the French Alps. It’s a continuation in my series on stories that get standing ovations and we talk about zooming in on details that bring a layer of depth to your story.

Filed Under: A Walk in the Woods Tagged With: communications, leadership, storytelling

Addressing the Tough Topics

January 17, 2023 by Lisa Gerber Leave a Comment

Please join me for a non-walk in the woods today. I was too lazy to actually go walk so, not one to procrastinate or make excuses, I recorded this out on the deck. Inspired by my personal experience with that crazy skin treatment for pre-cancer on my face, I wanted to talk about addressing the […]

Filed Under: A Walk in the Woods Tagged With: communications, leadership, storytelling

What Not To Do If You Want a Standing Ovation

January 2, 2023 by Lisa Gerber Leave a Comment

In part 2 of my series on Stories that get standing ovations I share a “to-don’t.” It follows on the heals of my previous video where I suggested you bring in feelings in and emotions so your audience can experience what the characters experienced. Today, I have suggestions for allowing your audience to interpret their […]

Filed Under: A Walk in the Woods Tagged With: communications, leadership, storytelling

Stories That Get Standing Ovations

December 19, 2022 by Lisa Gerber Leave a Comment

Inspired by a recent experience with a client, I’m starting a series called Stories That Get Standing Ovations. I worked with this client to tell her story in five minutes and it moved people to get on their feet, which prompted me to reflect back on our process, the collaboration, and the qualities that give stories standing ovations.

Filed Under: A Walk in the Woods Tagged With: communications, leadership, storytelling

Your Strategy Tells A Story (whether you mean to or not)

December 6, 2022 by Lisa Gerber Leave a Comment

In this week’s walk in the woods, I invite you to reflect on the experiences and actions of the people in your organization and how it impacts the stories people infer and tell about you.

Filed Under: A Walk in the Woods

Concise or Complete: Pick One

November 21, 2022 by Lisa Gerber Leave a Comment

I’m back with another walk in the woods! Won’t you join me? Today I want to talk about one of the biggest mistakes I see in storytelling: When we try to put too much in our message.

Filed Under: A Walk in the Woods

A Tool to Simplify a Complex Message

September 26, 2022 by Lisa Gerber Leave a Comment

Recently, I worked with an organization that had a big and complicated message to share with their community.

Filed Under: A Walk in the Woods

The Subtle Art of Not Trying Too Hard

February 16, 2022 by Lisa Gerber Leave a Comment

Sharing a story makes us all vulnerable, no doubt. So there is risk involved, and I want to help minimize that risk. Today we talk about what happens when you try too hard and your story feels forced.

Filed Under: A Walk in the Woods

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
Un-named Client A
You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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