Lisa Gerber

Advance your idea from concept to reality

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A Walk in the Woods

Join me in my walk in the woods videos, where I talk about how leaders can use the power of Storytelling for impact, helping uncover the stories that move their audiences. I’ve been told I have a knack for taking complex topics and making them simple but engaging.

If not at my desk, you might find me out on the trail with my dogs and husband, out skiing or trail running. It’s where I do my best creative problem-solving. So, sit back and enjoy the great outdoors, taking these walks in the woods with me. Let's learn how to use the power of storytelling and effective communication to influence action and bring ideas to life.

Let's change the world one story at a time.

Watch and subscribe on my YouTube Channel.

What Happens When You Try to Please Everyone

January 18, 2022 by Lisa Gerber Leave a Comment

Are you worried about making everyone happy with every message you deliver? Are you worried about ruffling feathers and disappointing people?

Filed Under: A Walk in the Woods

So what? content vs So funded! content

November 9, 2021 by Lisa Gerber Leave a Comment

Sometimes, we think we’re telling a story, but it’s not really a story. I call that “so what?” content.

Filed Under: A Walk in the Woods

The Four Archetypes of Bad Storytelling and one good one :

October 22, 2021 by Lisa Gerber Leave a Comment

The greatest hurdle to effective storytelling for Last week we talked about a big hurdle to good storytelling: finding the time.

Filed Under: A Walk in the Woods

Finding Time for Storytelling

October 7, 2021 by Lisa Gerber Leave a Comment

The greatest hurdle to effective storytelling for nonprofits is making the time commitment.

Filed Under: A Walk in the Woods

Breaking Through the Noise with Your Story

September 9, 2021 by Lisa Gerber Leave a Comment

Last week I spoke at the Idaho Nonprofit Conference and, I was asked how to cut through the noise and the answer is quite simple but, the implementation is not.

Filed Under: A Walk in the Woods

When is Sharing Oversharing?

August 26, 2021 by Lisa Gerber Leave a Comment

If you’re worried telling your personal story feels self-indulgent, I have first, a story, then, a little diagnostic to help you determine if it’s sharing or oversharing.

Filed Under: A Walk in the Woods

Lessons I Learned from Noli on Leading Change

August 11, 2021 by Lisa Gerber Leave a Comment

It’s time for another walk in the woods! Will you join me? Today, I have reflections on starting a movement and leading change based on what I have learned from my dogs.

Filed Under: A Walk in the Woods

Planning for Your Gala Speeches

July 26, 2021 by Lisa Gerber Leave a Comment

Planning for your gala speeches? As you might guess, I have some thoughts and opinions. 🙂

Filed Under: A Walk in the Woods

Incorporate Storytelling Into your Project

July 8, 2021 by Lisa Gerber Leave a Comment

I invite you to take another walk in the woods with me and Murphy.

Filed Under: A Walk in the Woods

Using Story to Remove the Transactional Nature

June 29, 2021 by Lisa Gerber Leave a Comment

Today, I’m thinking about using story to remove the transactional nature and to get what you want.

Filed Under: A Walk in the Woods

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B
You are worth every penny we haven’t paid you yet.
Un-named Client A

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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