Lisa Gerber

Advance your idea from concept to reality

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Terminal G Makes Me Want To Miss My Connection

December 6, 2013 by Lisa Gerber 5 Comments

disruptive marketing

Hi! I’m back and I missed you guys! I didn’t even intend to take a break from the blog but one thing led to another, and I did a lot of letting myself off the hook. I had written something for the Monday before Thanksgiving only to decide it was garbage and not publish it. […]

Filed Under: Content

The One Question You Should Ask Of Your Business

November 20, 2013 by Lisa Gerber 1 Comment

My memories of grocery shopping as a kid take place in the seat of the cart at Wegmans in Syracuse, staring in wonder at the roller rack where they put your groceries in after you pay and it goes out through the rubber flapper door and around to the outside of the store where you […]

Filed Under: Content Tagged With: small house winery, story, wegmans

Your Brand Story Is Worth More Than You Think

November 12, 2013 by Lisa Gerber 6 Comments

the value of story

You have 15 minutes to evacuate your home. Quick: What three things do you grab? Maybe… your photos (OK, your laptop with said photos), that coffee mug your grandmother made when she was a teenager, the painting you and your husband bought on honeymoon in Bali? Would you grab your 54” flat screen? The expensive […]

Filed Under: Content Tagged With: red wings, storytelling, value of stories

A (Mostly) Fiction Lover’s Reading List to Better Storytelling

October 29, 2013 by Lisa Gerber 3 Comments

books on better storytelling

We’re going to “fall back” this weekend which means three things: The days are getting darker, and colder, and it’s time to read more! Reading real books, made of paper, in front of the fire with a mug of something delicious, and dogs curled at my feet – that’s how I get over missing the […]

Filed Under: Content Tagged With: books, storytelling

Turning Left To Do Business With You

October 24, 2013 by Lisa Gerber Leave a Comment

tell a good story

I left the auto parts store laughing and feeling happy, thinking, “that was fun.” And it all started because I needed a headlamp for my Subaru. (Subaru owners: Do you find yourself doing this often? My headlamps go out a LOT.) Anyway, I was in town with a short list of errands and was mentally […]

Filed Under: Content Tagged With: auto parts store, story

Perfection Is A Boring Story

October 7, 2013 by Lisa Gerber 5 Comments

transparency in storytelling

I sat across from the food and beverage director. It was 1993 and I was in my third interview for a server position in the Georgian Room, Four Seasons Hotel, Seattle. When you make it this far in the process, it’s hard to screw it up so I felt confident I had the job nailed. […]

Filed Under: Content Tagged With: bill clinton, meg worden, storytelling, storytelling for business, transparency

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
Un-named Client A
You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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