Lisa Gerber

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What To Do If Your Brand Gets Slammed

January 15, 2013 by Lisa Gerber 12 Comments

Brand Gets Slammed

Imagine you’re the founder of a major sporting shoes manufacturer and a national bestselling book has just started a running revolution; one that touts the benefits of running without said expensive running shoes. Not only that, but the book calls your brand out by name and blames you for things like running injuries and deaths […]

Filed Under: Strategy Tagged With: barefoot running, born to run, branding, nike

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
Un-named Client A
You’ll notice I cc’d only you because I trust you not say something stupid.
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What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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