Lisa Gerber

Advance your idea from concept to reality

  • About
  • Work with me
    • Mentoring :: Powerful Presenters
    • Workshop
    • Speaking
    • Retreat
  • Learn from me
    • Books
    • Articles
    • A Walk in the Woods
  • Connect with me

How to Handle Communications During Times of Tragedy

November 17, 2015 by Lisa Gerber 5 Comments

Yesterday morning, as is often the case, the voices of NPR crept into, and then influenced, my dream. I was in my apartment in Chicago (an apartment from four years ago) and woke up to the sound of bombs and gunfire. I looked out the window and saw flames out my window, coming from the floors […]

Filed Under: Communications Tagged With: crisis

Three Questions To Ask When Responding To PR Crisis

November 4, 2013 by Lisa Gerber Leave a Comment

respond to PR crisis

You may have read about the Tesla tussle with the New York Times earlier this year. (I hadn’t until recently – I just came out from under my rock.) Reporter John Broder wrote a scathing review about the electric Model S. He described a nightmare of a road trip with the car stalling in the cold Northeast temps complete […]

Filed Under: Communications Tagged With: crisis, elon musk, new york times, tesla

Stay in Touch

Sign up for our newsletter / podcast to get emails of great stories like this.

Categories

  • A Walk in the Woods
  • Blog posts
  • Breaking Trail Podcast
  • Communications
  • Content
  • Entrepreneur
  • Social media
  • Strategy
  • Take a Big Leap

Search this site

Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B
You are worth every penny we haven’t paid you yet.
Un-named Client A

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

Copyright © 2015 Big Leap Creative · PO Box 1884, Sandpoint ID 83864 · 208.290.2525