Lisa Gerber

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The Art of Productive Daydreaming

August 11, 2014 by Lisa Gerber Leave a Comment

It might not be terribly smart of me to confess it’s August and I’ve had a hard time getting my head into work. (Some of you are my clients, after all, and perhaps that’s not very comforting to hear.)  I spent much of Wednesday in airports and airplanes; something I’ve always enjoyed because I get a […]

Filed Under: Strategy Tagged With: brain, martin waxman, new york times

Three Questions To Ask When Responding To PR Crisis

November 4, 2013 by Lisa Gerber Leave a Comment

respond to PR crisis

You may have read about the Tesla tussle with the New York Times earlier this year. (I hadn’t until recently – I just came out from under my rock.) Reporter John Broder wrote a scathing review about the electric Model S. He described a nightmare of a road trip with the car stalling in the cold Northeast temps complete […]

Filed Under: Communications Tagged With: crisis, elon musk, new york times, tesla

Media Relations vs. Influencer Relations

January 31, 2013 by Lisa Gerber 16 Comments

media and influencer relations

There really isn’t a difference between media and influencer relations. And I’ll explain. But I’d like to digress first and talk about the future of journalism. Italics mine because I have to laugh at the idea of forecasting the future. Have you seen this special project in the New York Times, Snow Fall: The Avalanche […]

Filed Under: Communications Tagged With: Avalanche at Tunnel Creek, influencer relations, media relations, media vs. influencer relations, new york times

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
Un-named Client A
You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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