Lisa Gerber

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Mark Gibson on Pursuing Curiosity For Better, or (almost never) Worse

August 17, 2018 by Lisa Gerber Leave a Comment

There has to be a certain kind of crazy to do some of the things Mark Gibson has taken on. He’s done things like skateboarded from capital to capital (Washington DC to Ottawa, Canada) with his son. He ran 276 miles across the state of Pennsylvania from Pittsburgh to Philadelphia in (ten days – averaging over a marathon a day).

Filed Under: Breaking Trail Podcast Tagged With: digital marketing, entrepreneur, ideas, kayaking

Bonnie McDonald on Giving Purpose to Tragedy

August 9, 2018 by Lisa Gerber Leave a Comment

Backcountry Lifeline was founded in August 2015, following a crash on Stage 3 of the Big Mountain Enduro Series and Enduro World Series in Crested Butte, CO, in which 40-year old Will Olson died. Will was an expert rider favored to win the series, and to those who founded backcountry lifeline, he was a respected fellow rider, friend, and beloved fiancé. His death rocked the bike community, and support poured in from around the globe. 

Today, Bonnie McDonald, Will’s fiancé Bonnie McDonald joins us to discuss loss and how to make some sense out of it  – with some purpose and drive and the occasional days in the fetal position. 

Filed Under: Breaking Trail Podcast Tagged With: digital marketing, entrepreneur, ideas, kayaking

Randy Milanovic on Solving Problems, Not Checking Boxes

August 2, 2018 by Lisa Gerber 1 Comment

When you get a new lease on life, you stop checking boxes and do things differently. Randy Milanovic is the CEO and founder of Kayak Online Marketing. In 2009, a tough year for most of us, he had an even tougher year.

Filed Under: Breaking Trail Podcast Tagged With: digital marketing, entrepreneur, ideas, kayaking

The Jargon-Free Explanation of a Digital Marketing Strategist’s Job

December 13, 2012 by Lisa Gerber 14 Comments

digital strategist

Let me ask you this: If your spouse were in a room full of your potential clients, and you weren’t there, would he/she be able to accurately describe what you do? Not just who you are but what you do?  As it turns out, a lot of people don’t know what a digital marketing strategist is […]

Filed Under: Strategy Tagged With: content, digital marketing, digital strategist, jargon-free

The Grass is Greener Underfoot

October 1, 2012 by Lisa Gerber 42 Comments

Today is my first day back as the owner of Big Leap Creative and I am rather giddy with excitement. I’ve left this blog highly neglected during my time as chief content officer at Spin Sucks and I make no apologies for it. That was a great adventure; and one where I learned a ton. […]

Filed Under: Take a Big Leap Tagged With: Big Leap Creative, digital marketing, grass is greener

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What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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