Lisa Gerber

Advance your idea from concept to reality

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The Strategic Way To Respond To Negative Reviews

August 5, 2013 by Lisa Gerber 13 Comments

Negative reviews are not fun. It doesn’t matter if you’re the employee or the business owner, we tend to take these things personally. And get emotional. And those are two things that need to be eliminated before any reaction or response occurs. Sometimes you might have deserved it – something slipped through the cracks and […]

Filed Under: Social media Tagged With: google places, reputation management, reviews, tripadvisor, yelp

Location-based Marketing Made Easy

October 15, 2010 by Lisa Gerber 2 Comments

Claim your business page, claim your business page.That was the theme of my presentation yesterday on the subject of location-based marketing. Realizing that it is difficult for small businesses to dedicate time and resources to creating a presence online, there is a huge opportunity for you to engage with your customers and potential customers where […]

Filed Under: Social media Tagged With: foursquare, google places, location based marketing, Public Relations, tripadvisor, yelp

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B
You are worth every penny we haven’t paid you yet.
Un-named Client A

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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