Lisa Gerber

Advance your idea from concept to reality

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The Art of Productive Daydreaming

August 11, 2014 by Lisa Gerber Leave a Comment

It might not be terribly smart of me to confess it’s August and I’ve had a hard time getting my head into work. (Some of you are my clients, after all, and perhaps that’s not very comforting to hear.)  I spent much of Wednesday in airports and airplanes; something I’ve always enjoyed because I get a […]

Filed Under: Strategy Tagged With: brain, martin waxman, new york times

Trying Not To Drop The PR Baton

December 20, 2013 by Lisa Gerber Leave a Comment

PR Baton

I’m always fascinated by the follow-up questions I receive when someone asks what I do for a living. I’m in PR with an emphasis on digital communications. I usually wait with anticipation because I always get something good: “Oh, can you manage our Facebook page?” “You’re in advertising!” “Are you in charge of Sandpoint.com?” Another […]

Filed Under: Communications Tagged With: aaron blank, dana hughens, martin waxman, pr baton

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B
You are worth every penny we haven’t paid you yet.
Un-named Client A

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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