We devour books, movies, get addicted to TV shows, consume blogs, and online media. Why? because we love a good story. We want to escape, imagine, learn, hope, aspire. As a business owner, we want to be a part of that consumption i.e. the conversation. We want our videos to go viral, and our visits […]
Tourism Marketing: Create Experiences, Not Logos
Today is the last day of National Tourism Week. Better late than never, I am throwing in my two cents on the topic: Luxury sport utility vehicles loaded with three thousand dollar mountain bikes pulled into Phil’s Trailhead outside of Bend, Oregon as we geared up for our ride one early May Friday morning. As […]