Lisa Gerber

Advance your idea from concept to reality

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Getting Beyond Blogging To An Empty Room

May 9, 2014 by Lisa Gerber 1 Comment

speaking to an empty room

The first few months of your blog can be lonely. Frustrating. It will make you wonder if all the work is worth it. It’s not generating phone calls and the submission form lays fallow. You’ve got a lot to do, and this blogging thing might be a waste of time. Do not fear; do not give […]

Filed Under: Content Tagged With: blog, blogging, seo

How To Get Found If No One Is Looking For You

August 2, 2013 by Lisa Gerber Leave a Comment

get found

I have a friend who knows he should be online, but he doesn’t know where to start. More importantly, people aren’t Googling his <insert product/service> here. So why should he bother optimizing his online content to be found in searches? I hear this often and you’re not alone. If your prospects don’t know your service […]

Filed Under: Strategy Tagged With: content strategy, seo

The Future of Search is … Marketing

July 1, 2013 by Lisa Gerber 8 Comments

I know. There is a lot of change in the world of search and you can’t keep up. You know it’s critical to your business to be found online but SEO just sounds complex and overwhelming. I’m going to help dissect this – because we can stop worrying about the day to day changes – […]

Filed Under: Strategy Tagged With: bing, knowledge carousel, semantic search, seo, siri

The New SEO of Content Marketing

May 1, 2013 by Lisa Gerber 23 Comments

SEO of content marketing

My friend Karol, a nutritionist, often threatens to write a book on “How to Lose Weight.” She said it will be one page. “Eat less and exercise more.” On that note, I could write a one-page book on SEO. “Write awesome content.” Over-simplification? On both counts, yes. But a very good start. You still need […]

Filed Under: Communications Tagged With: Andy Crestodina, content marketing, sean mcginnis, seo, Vocus demand success

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