This is a modified version of a post I wrote for Spin Sucks earlier this year. Are you tracking the effectiveness of your online content with offline results? Let me step back and explain why I’m asking this question. My Bernese Mountain Dog Jackson is really big. He has hip and elbow dysplasia, poor baby […]
Presidential Campaigns: You Don’t Tell Me Stories Anymore
I’m sick today, and a bit cranky, so there is no better time than the present to rant about the presidential campaigns. I don’t know a lot about politics which puts me in the majority of the population, and therefore well within my rights to write about the topic </sarcasm>. As do most of us, […]
Tell a Better Brand Story
We devour books, movies, get addicted to TV shows, consume blogs, and online media. Why? because we love a good story. We want to escape, imagine, learn, hope, aspire. As a business owner, we want to be a part of that consumption i.e. the conversation. We want our videos to go viral, and our visits […]
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