Lisa Gerber

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Tell a Better Brand Story

July 29, 2010 by Lisa Gerber 2 Comments

We devour books, movies, get addicted to TV shows, consume blogs, and online media. Why? because we love a good story. We want to escape, imagine, learn, hope, aspire. As a business owner, we want to be a part of that consumption i.e. the conversation. We want our videos to go viral, and our visits […]

Filed Under: Communications Tagged With: business planning, key messaging, outdoor lifestyle PR, Public Relations, recreational PR, Sandpoint, storytelling, storytelling for business

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Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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