Lisa Gerber

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Janette Sherman: Bikes, Women on Bikes, Marketing to Women on Bikes

November 8, 2018 by Lisa Gerber Leave a Comment

janette sherman yeti

I wanted to have Janette on the show because she has come up in conversation about three previous episodes, all by guests mentioning Janette as a huge influence on them. For example, that’s Ash Bocast of Roam Events in the teaser quote at the top of the episode. Before even talking to her, it was clear she subscribes to the idea of women supporting each other and lifting each other up. Although we look at this through the lens of the mountain bike industry, it’s a great metaphor for life in general.

Filed Under: Breaking Trail Podcast Tagged With: marketing, mountain biking, women

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