Lisa Gerber

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Kate Gates Gets Real About Living the Dream

September 7, 2019 by Lisa Gerber Leave a Comment

kate gates mulberry gap

Today, we journey back to Georgia to talk more mountain biking, entrepreneurship, and impostor syndrome – fun stuff :). Kate Gates joins us from Ellijay, Georgia. where she, her husband and parents own and operate Mulberry Gap, a mountain bike getaway in the mountains of Northern Georgia with access to the Pinhoti Trail system.

Filed Under: Breaking Trail Podcast Tagged With: entrepreneur, mountain biking

Terri Watts :: Calm in the Midst of Uncertainty

August 8, 2019 by Lisa Gerber Leave a Comment

terri watts

Terri Watts quit her job as an occupational therapist in Athens, Georgia to race the IMBA National Enduro Series for Pro Women. This girl from Georgia seemingly came out of nowhere to win the 2017 USA Cycling Enduro National Championship. Now, she is semi-retired from racing and back working part-time as an occupational therapist and part of the time as a PMBIA Level 1 mountain bike guide and coach with Ninja Mountain Bike Performance.

Filed Under: Breaking Trail Podcast Tagged With: enduro, mountain biking

Jeannine Anders | Mountain Biking as Panacea

July 18, 2019 by Lisa Gerber Leave a Comment

jeannine anders

Jeannine Anders followed “The Call” to Colorado 15 years ago where she settled in the Vail Valley. Many of us have heard a similar call – one to the mountains, right? She held a career in sales while pursuing her passion for cycling. She’s competed in over 20 ultra-endurance mountain bike races including multiple 100-mile, 12- and 25-hour solo races as well as a multi-day stage race through the Swiss Alps. She eventually joined the board for the non-profit, Sacred Cycle, while managing their race team and helping to spread their mission which is to empower survivors of sexual abuse and sexual assault through therapy and mountain biking, creating a sacred cycle of recovery, personal development, and community impact.

Filed Under: Breaking Trail Podcast Tagged With: cycling, mountain biking

Janette Sherman: Bikes, Women on Bikes, Marketing to Women on Bikes

November 8, 2018 by Lisa Gerber Leave a Comment

janette sherman yeti

I wanted to have Janette on the show because she has come up in conversation about three previous episodes, all by guests mentioning Janette as a huge influence on them. For example, that’s Ash Bocast of Roam Events in the teaser quote at the top of the episode. Before even talking to her, it was clear she subscribes to the idea of women supporting each other and lifting each other up. Although we look at this through the lens of the mountain bike industry, it’s a great metaphor for life in general.

Filed Under: Breaking Trail Podcast Tagged With: marketing, mountain biking, women

Mike Ehredt on Trail Running and Treating Yo-self – To Nice Running Shoes

June 7, 2018 by Lisa Gerber Leave a Comment

No shoe is made for all runners. We have to take things like running conditions, the terrain you’re running on and your own biomechanics to choose the right shoe for you. And remember, just like the best marketing can’t fix product or business problems, the best shoe alone will not fix your biomechanic or take you to first place.

Filed Under: Breaking Trail Podcast Tagged With: ideas, mountain biking

Rene Unser on Trail Running, Pushing Through Suffering and Achieving “Elephant Moments” 

June 7, 2018 by Lisa Gerber Leave a Comment

Rene Unser, trail runner, coach and founder of Pace Sport Fitness, race director of a fantastically challenging but fun series of Canadian trail races – whose mission is to motivate others to be better runners. 

Sometimes we get pulled into trying something. But we suck at the beginning. we equate sucking with hating the thing.

Filed Under: Breaking Trail Podcast Tagged With: ideas, mountain biking

Sarah Wood on Progression: From Beginner to Kicking Ass

May 25, 2018 by Lisa Gerber Leave a Comment

This is a story about someone who led a varied career that might seem, to the uninitiated, sort of disjointed but turned into a very natural progression of one thing leading to the next. Sarah ended up with a unique combination of experiences and skills to land her where she is now, doing what she loves. (For those of us who feel like we are wandering aimlessly, maybe don’t worry about that so much anymore and let it ride.)

Filed Under: Breaking Trail Podcast Tagged With: ideas, mountain biking

Anne Galyean on Breaking Stereotypes and Taking the Path of Least Resistance

May 17, 2018 by Lisa Gerber Leave a Comment

Not that long ago, Anne Galyean was a full-time professional mountain bike racer and a full-time scientist and she had to make a choice, like being torn between two lovers. We are going to talk about that today.  

Filed Under: Breaking Trail Podcast Tagged With: ideas, mountain biking

Jeff Thompson on Wildlife Encounters (and Not Being First)

May 11, 2018 by Lisa Gerber Leave a Comment

Eric Grace shares with us what a land trust is, what it does and how it benefits the public. He’ll discuss how access to the outdoors can be a huge solution to many societal issues and how we must do this work to leave a legacy for generations to come.

Filed Under: Breaking Trail Podcast Tagged With: ideas, mountain biking

Eric Grace on Solving The World’s Problems with Access to Nature

May 3, 2018 by Lisa Gerber Leave a Comment

Eric Grace shares with us what a land trust is, what it does and how it benefits the public. He’ll discuss how access to the outdoors can be a huge solution to many societal issues and how we must do this work to leave a legacy for generations to come.

Filed Under: Breaking Trail Podcast Tagged With: ideas, mountain biking

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
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You are worth every penny we haven’t paid you yet.
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What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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