My memories of grocery shopping as a kid take place in the seat of the cart at Wegmans in Syracuse, staring in wonder at the roller rack where they put your groceries in after you pay and it goes out through the rubber flapper door and around to the outside of the store where you […]
How To Think Like A Photographer. From a Photographer.
Today I welcome my good friend and professional photographer Al Lemire back to the blog. We all think, thanks to Instagram, we’re professional photographers now. Well, it’s not that easy – I asked Al to help us with some tips on taking our own photographs and to help us determine when we need to bring […]
Your Brand Story Is Worth More Than You Think
You have 15 minutes to evacuate your home. Quick: What three things do you grab? Maybe… your photos (OK, your laptop with said photos), that coffee mug your grandmother made when she was a teenager, the painting you and your husband bought on honeymoon in Bali? Would you grab your 54” flat screen? The expensive […]
Four New Rules To Live By
Years ago, I wrote a weekly ski column for the Spokesman-Review. (If you click on the link, holy hair.) For one of my articles, I interviewed a girl who had some kind of weird disorder where she stressed out on powder days because she knew in her heart and soul, someone was having a better run than she […]
Three Questions To Ask When Responding To PR Crisis
You may have read about the Tesla tussle with the New York Times earlier this year. (I hadn’t until recently – I just came out from under my rock.) Reporter John Broder wrote a scathing review about the electric Model S. He described a nightmare of a road trip with the car stalling in the cold Northeast temps complete […]
A (Mostly) Fiction Lover’s Reading List to Better Storytelling
We’re going to “fall back” this weekend which means three things: The days are getting darker, and colder, and it’s time to read more! Reading real books, made of paper, in front of the fire with a mug of something delicious, and dogs curled at my feet – that’s how I get over missing the […]
Turning Left To Do Business With You
I left the auto parts store laughing and feeling happy, thinking, “that was fun.” And it all started because I needed a headlamp for my Subaru. (Subaru owners: Do you find yourself doing this often? My headlamps go out a LOT.) Anyway, I was in town with a short list of errands and was mentally […]
Use The Rules of Cycling to Help You Find Your New Groove
Focus on where you want to go, and keep the rubber side down. The rules of mountain biking apply well to life. In high school, more than anything, I wanted to be an artist. I loved art class; I thought my art teachers were hip; and I loved the story it would tell about me […]
The Cost of Being a Nice Brand
Last week, we praised brands that are provocative with purpose. As a counterbalance to the idea of polarizing your audience to build fierce loyalty, let’s explore the idea of just being nice. These are the brands no one can dislike. Let’s find a few common denominators. Rohit Bhargava authored the book Likeonomics. Peter Shankman’s book Nice Companies […]
On Social Proof and Flying Your Freak Flag
According to the Urban Dictionary, your freak flag is your unique, eccentric, creative, adventurous or unconventional self that is unsuppressed by social anxiety. I don’t know about you, but I want that. In a new business proposal last week, I included the following sentence: “If you’d like to read more on the topic, I blogged about it […]
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