Lisa Gerber

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The Risk and Reward Of Your Content

June 23, 2014 by Lisa Gerber 2 Comments

In her chapter entitled Moral Point of View in Bird by Bird: Some Instructions on Writing and Life, Ann Lamott describes formula fiction: Good wins over evil; the guy gets the girl. We (the audience) crave stories and for the most part, like to know that good does win, and that we can find hope and inspiration in […]

Filed Under: Content Tagged With: ann lamott, bird by bird, patagonia, yvon chouinard

Your Content: Popular vs. Profitable

January 3, 2014 by Lisa Gerber Leave a Comment

Did you survive the holidays? I think I slept the first 12 hours of 2014. Slight exaggeration but only slight. I did the unthinkable after breakfast and settled into the couch by the fire with my book and read for two hours while the rest of the family snored around me. Totally blissfully lazy. I […]

Filed Under: Content Tagged With: James altucher, profitable, ROI, Tagged With: blogging, yvon chouinard

Old Gear, New Year: Duct Tape and Ass Ends Made of Beach Umbrella

December 30, 2013 by Lisa Gerber Leave a Comment

I replaced these running shoes in October. Reluctantly. These shoes have taken me on the best running year of my life faithfully taking me up and down mountains and to finish lines in better time than ever before. They’ve carried me through the streets of Boston, Austin, Washington DC, and Phoenix; on the trails around […]

Filed Under: Content Tagged With: patagonia, running, stories, yvon chouinard

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
Un-named Client A
You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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