Lisa Gerber

Advance your idea from concept to reality

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Your Strategy Tells A Story (whether you mean to or not)

December 6, 2022 by Lisa Gerber Leave a Comment

In this week’s walk in the woods, I invite you to reflect on the experiences and actions of the people in your organization and how it impacts the stories people infer and tell about you.

Filed Under: A Walk in the Woods

Meeting People Where They Are

November 28, 2022 by Lisa Gerber 1 Comment

If I were to ask you what makes communication effective, what characteristics come to mind? To help you, think of a favorite story or movie.

Filed Under: Blog posts, Communications

Concise or Complete: Pick One

November 21, 2022 by Lisa Gerber 2 Comments

I’m back with another walk in the woods! Won’t you join me? Today I want to talk about one of the biggest mistakes I see in storytelling: When we try to put too much in our message.

Filed Under: A Walk in the Woods

Curiosity: Listen to Understand, not Reply

November 14, 2022 by Lisa Gerber 4 Comments

“What is on your mind?” Facebook offers a prompt to get you to post. This is a very strategic approach if you want to engage people, said Michael Bungay Stanier in The Coaching Habit.

Filed Under: Blog posts, Communications

Using Story to Regain Trust

October 31, 2022 by Lisa Gerber 1 Comment

In my mid-20s, I moved to Seattle from Aspen and applied for a position at the Four Seasons Seattle. I felt confident I’d be hired because I had many references from my previous position at The Little Nell in Aspen

Filed Under: Blog posts, Communications

Randomosity

October 17, 2022 by Lisa Gerber Leave a Comment

I tend to misplace stuff. People who know me and are reading this now would accuse me of gross understatement.

Filed Under: Blog posts

Taking Agency Over Your Story

October 3, 2022 by Lisa Gerber 1 Comment

Two weeks ago, I wrote about the human *my tendency to ruin a day worrying about something that never materializes.

Filed Under: Blog posts, Communications, Strategy

A Tool to Simplify a Complex Message

September 26, 2022 by Lisa Gerber Leave a Comment

Recently, I worked with an organization that had a big and complicated message to share with their community.

Filed Under: A Walk in the Woods

Middle of the Story Problems

September 19, 2022 by Lisa Gerber 1 Comment

“If you are depressed, you are living in the past. If you are anxious, you are living in the future. If you are at peace, you are living in the present.” ― Lao Tzu.

Filed Under: Blog posts, Communications

Experiences are Unique; Emotions are Universal

September 5, 2022 by Lisa Gerber Leave a Comment

I recently worked with an organization whose leaders had been called out for a pattern of harm to the LBGTQIA population.

Filed Under: Blog posts, Communications

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
Un-named Client A
You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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