Lisa Gerber

Advance your idea from concept to reality

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Leaning Into the Hard Stuff

August 30, 2020 by Lisa Gerber Leave a Comment

I’ve written about momentum and focus in the past month, both using mountain biking as a metaphor. Sometimes when you’re riding, you come upon a technical section that looks scary.

Filed Under: Communications Tagged With: storytelling

The Equation of Productivity

August 16, 2020 by Lisa Gerber Leave a Comment

My day can end one of two ways – with a sense of satisfaction or a sense of restlessness. What determines one or the other is not how much I got done, but what I got done.

Filed Under: Communications

Back to the Singletrack: the key to focus

August 3, 2020 by Lisa Gerber Leave a Comment

You know when you are trying to get somewhere and your cell service is spotty and you wish you had entered the directions before you left the house?

Filed Under: Strategy

Discover Alignment With A Magical Vision

July 22, 2020 by Lisa Gerber Leave a Comment

An organization that is not aligned, does not get things done. Is your vision compelling enough to align the team?
I’ve had the pleasure and honor to work with a number of non-profit organizations of late and have observed the importance of one key thing to be able to get things done:

Filed Under: Communications

Momentum is your Friend

July 16, 2020 by Lisa Gerber Leave a Comment

In mountain biking, it’s common knowledge momentum is your friend. If you come upon some rocks or tree roots in the trail and slow down out of concern or fear, you will more than likely go over your front tire, also known as an endo.

Filed Under: Take a Big Leap

The Stories We are Told

July 1, 2020 by Lisa Gerber Leave a Comment

The stories we are told influences our belief system. This email would normally come to you on Sunday morning. I know you didn’t notice it didn’t come. It’s OK, I don’t expect you to pay that close attention (and I mean that in the most un-passive aggressive kind of way) Sunday morning is my own internal metric and I am not happy with myself if I don’t make it.

Filed Under: Communications Tagged With: stories

Relevance in the Turbulence

June 16, 2020 by Lisa Gerber Leave a Comment

How do you create a culture of “take my money, anyway?” In the lifecycle of any organization, we experience many bouts of turbulence. Events outside your control are going to happen. Often without warning. Best-laid plans often go awry.

Filed Under: Communications Tagged With: non-profit, sustainability

Who Are You?

June 4, 2020 by Lisa Gerber Leave a Comment

If someone asked you at a cocktail party, “Who are you?” How would you respond? It’s a hard question to answer. We’re so used to being asked “what we do.”
Earlier this week, I was asked to get an object that defines who I am. I would have 30 seconds to grab said object and then I’d have to tell the story of why I chose it and how it defines me. I had to think quickly. (Of course, this had to be epic. The pressure was on.

Filed Under: Take a Big Leap

How History Will Remember

May 9, 2020 by Lisa Gerber Leave a Comment

how history will remember

It’s been a reflective time for me. Maybe for you, too. Today, I have a few personal stories that added up to one realization. On a backpacking trip in the 1990s, my (then) boyfriend and I stopped at a beautiful overlook for lunch. It was one of those beautiful hot September afternoons and we sat […]

Filed Under: Take a Big Leap

The Communication Conundrum

April 20, 2020 by Lisa Gerber Leave a Comment

communication conundrum

For the past four weeks, I’ve spent my days helping business leaders make big decisions with big consequences. How can we be sensitive to the current situation but, at the same time, bring in revenue? Should we be completely silent? Or can we be out there talking about what we have to offer? We respect […]

Filed Under: Communications Tagged With: marriott

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
Un-named Client A
You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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