Hey everyone, welcome to the fourth quarter. We’re all scrambling now to hit those year end goals. I know I am. or was. Maybe it’s because we lost 50 degrees of heat from two weeks ago to today. Or maybe it’s the fact that before today, I hadn’t seen the sky in four days because […]
Should We Outsource Social Media?
When I was a kid, my parents made me (and my sister) go to ski school. They’d take us on ski vacations to Colorado and put me in weeklong clinics. I didn’t like it at the time. I was young enough I still wanted to hang out with my parents. My Dad wanted me to […]
It’s Coming: The Age of Context
The Jetsons are about to look old school. Robert Scoble and Shel Israel don’t predict the future in their new book The Age of Context, released this week. They show us how five existing technologies (they call them “forces”) are converging to bring us the next wave in the web. It’s no surprise more change is […]
How Ten Years as a Waiter Prepped Me for Life
I started my “career” as a fine dining waiter. At the time, I thought I was being a slacker. I didn’t know what I wanted to do with my life. Now, I look back on it as a very formative and productive time. In fact, I think everyone should spend time waiting tables. You want […]
How To Run a Successful Kickstarter Campaign
Working closely with my client, we recently successfully completed a Kickstarter campaign to fund their vegan bistro in the East Bay, California. It was funded, we drank heavily, and I’m now sober enough to share with you the lessons learned. 1. Kickstarters are not for the faint of heart. Oy. Do not underestimate the amount of […]
Get Unstuck From “What Should Be”
My niece shared this article, 26, Unmarried, and Childless yesterday and judging by the responses from her friends and peers, and the comments in the post itself, I had a little something I’d like to say to my friends in their 20s and 30s. I guess I shouldn’t be surprised to learn that people ask you […]
Remembering Without the Reminders
Two weeks ago I was on a quick brain break in the middle of my work day, scrolling through Facebook to catch up with the outside world. The title of an article caught my eye about a camper being struck by a falling tree and killed. I normally wouldn’t click on something like that but […]
Three Ways To Use Big Data in Small Business
Thanks to Adria Saracino for today’s guest post on Big Data. She’s going to help us understand how to use the overload of information to our advantage. Big data creates value across multiple sectors, increasing productivity, providing transparency of information, and improving personalization, according to the McKinsey Global Institute. While the exact direction big data will take […]
Are You Soft Selling Yourself Out of Business?
I’ve been a bad digital friend lately. It gives me one more reason as a nice Jewish girl to feel guilty about something. I know better than to give you excuses. We make time to do the things we find important. Each excuse would only indicate how many items rank above in priority the very […]
The Three Step Plan To a Big Leap
It’s time for the Friday Big Leap. So happy to have my friend Marti Konstant share a big time of change. Marti is writing a book which I just realized she failed to mention here but you’ll hear about that when the time draws near. She is a runner, and that’s her on top of […]
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