Today on our 100th episode, I’m doing something a little bit different. I normally don’t bring my work projects into the podcast, but the day that this podcast publishes, January 25 2021 is an exciting day. We are launching the new name and brand for Panhandle Animal Shelter here in Sandpoint Idaho and so I have Executive Director, Mandy Evans, joining me.
What To Do If Your Brand Gets Slammed
Imagine you’re the founder of a major sporting shoes manufacturer and a national bestselling book has just started a running revolution; one that touts the benefits of running without said expensive running shoes. Not only that, but the book calls your brand out by name and blames you for things like running injuries and deaths […]
The fall of Superbowl advertising and the rise of social media
I am really looking forward to watching this scenario play out: Pepsi will replace it’s spendy Superbowl ads with a $20 million dollar social media campaign to make the world a better place. Remember how Coke wanted to teach the world to sing in harmony? It sounds like Pepsi is putting its money where its […]