No one is interested in your great story if your customer experience sucks. I like to shop locally whenever possible but couldn’t find containers I loved for our large plants so I turned to The Google. After some searching around, I was quickly seduced by a beautiful photo of a modern white cylinder container that […]
The Risk and Reward Of Your Content
In her chapter entitled Moral Point of View in Bird by Bird: Some Instructions on Writing and Life, Ann Lamott describes formula fiction: Good wins over evil; the guy gets the girl. We (the audience) crave stories and for the most part, like to know that good does win, and that we can find hope and inspiration in […]
Old Gear, New Year: Duct Tape and Ass Ends Made of Beach Umbrella
I replaced these running shoes in October. Reluctantly. These shoes have taken me on the best running year of my life faithfully taking me up and down mountains and to finish lines in better time than ever before. They’ve carried me through the streets of Boston, Austin, Washington DC, and Phoenix; on the trails around […]
Differentiate and Be Nice to the Bag Boys
The bag boys at the grocery store hate me. I bring my own bags for a reason. That means I don’t want my wine in it’s own bag, and I don’t need ice cream in an additional bag. I watch and “make suggestions,” and generally drive them up a wall. The ladies at the shop […]
Respond To Negative Comments Without Backing Down
Receiving negative comments or harsh criticisms doesn’t necessarily mean you, as the brand, are in the wrong. But dealing with the naysayers without backing down from what you stand for can be a trick. A former employer of mine used to survey the crap out of customers. Everywhere you went, surveys were thrust in their […]