You keep using that word. I don’t think it means what you think it means. – Inigo Montoya, Princess Bride
The BS Radar: A How-to Guide
If you get hung up on what to say/write, you think you don’t know how to tell a good story, I see you, and today is for you.
Breaking Up Should Be Easy To Do
Several years ago, I wrote a piece about the importance of breaking up with friends when that friendship has run its course, or has perhaps detracted from your happiness rather than contributed to it in some way. That article ended up being featured on the home page of Medium as one of the most popular articles on the site.
When Great Stories Fall Flat
No one is interested in your great story if your customer experience sucks. I like to shop locally whenever possible but couldn’t find containers I loved for our large plants so I turned to The Google. After some searching around, I was quickly seduced by a beautiful photo of a modern white cylinder container that […]
The One Question You Should Ask Of Your Business
My memories of grocery shopping as a kid take place in the seat of the cart at Wegmans in Syracuse, staring in wonder at the roller rack where they put your groceries in after you pay and it goes out through the rubber flapper door and around to the outside of the store where you […]
Turning Left To Do Business With You
I left the auto parts store laughing and feeling happy, thinking, “that was fun.” And it all started because I needed a headlamp for my Subaru. (Subaru owners: Do you find yourself doing this often? My headlamps go out a LOT.) Anyway, I was in town with a short list of errands and was mentally […]