Advance your idea from concept to reality
I became aware of an abandoned mid-century resort in Kauai that, back in its heyday, welcomed the glitterati, and there is a cool lesson about how stories help us become more attached to things, places, brands.
In understanding how humans become attached and loyal to the companies they do business with, we can learn and do the same. Read on for a story within a story about stories.
Last week, I listened to three non-profit organizations’ pitches for a $10,000 grant and I want to share with you how, one in particular, used story to influence my vote and ultimately win the grant. I recently joined 101 Women, a local membership-based group where each participant contributes $225 for the year. We all meet twice a year […]
I sat across from the food and beverage director. It was 1993 and I was in my third interview for a server position in the Georgian Room, Four Seasons Hotel, Seattle. When you make it this far in the process, it’s hard to screw it up so I felt confident I had the job nailed. […]
We devour books, movies, get addicted to TV shows, consume blogs, and online media. Why? because we love a good story. We want to escape, imagine, learn, hope, aspire. As a business owner, we want to be a part of that consumption i.e. the conversation. We want our videos to go viral, and our visits […]
