You have 15 minutes to evacuate your home. Quick: What three things do you grab? Maybe… your photos (OK, your laptop with said photos), that coffee mug your grandmother made when she was a teenager, the painting you and your husband bought on honeymoon in Bali? Would you grab your 54” flat screen? The expensive […]
A (Mostly) Fiction Lover’s Reading List to Better Storytelling
We’re going to “fall back” this weekend which means three things: The days are getting darker, and colder, and it’s time to read more! Reading real books, made of paper, in front of the fire with a mug of something delicious, and dogs curled at my feet – that’s how I get over missing the […]
Perfection Is A Boring Story
I sat across from the food and beverage director. It was 1993 and I was in my third interview for a server position in the Georgian Room, Four Seasons Hotel, Seattle. When you make it this far in the process, it’s hard to screw it up so I felt confident I had the job nailed. […]
Track Your Content Results to Offline Activities
This is a modified version of a post I wrote for Spin Sucks earlier this year. Are you tracking the effectiveness of your online content with offline results? Let me step back and explain why I’m asking this question. My Bernese Mountain Dog Jackson is really big. He has hip and elbow dysplasia, poor baby […]
Presidential Campaigns: You Don’t Tell Me Stories Anymore
I’m sick today, and a bit cranky, so there is no better time than the present to rant about the presidential campaigns. I don’t know a lot about politics which puts me in the majority of the population, and therefore well within my rights to write about the topic </sarcasm>. As do most of us, […]
Tell a Better Brand Story
We devour books, movies, get addicted to TV shows, consume blogs, and online media. Why? because we love a good story. We want to escape, imagine, learn, hope, aspire. As a business owner, we want to be a part of that consumption i.e. the conversation. We want our videos to go viral, and our visits […]
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