As we drove into Coeur d’Alene, Idaho this weekend, I consulted Yelp to find a place for lunch. We found our place – 64 reviews, with a 4 1/2 star rating. The photos looked good and menu was right up our alley. Purely for the entertainment value, I read some of the one-star reviews out […]
The Strategic Way To Respond To Negative Reviews
Negative reviews are not fun. It doesn’t matter if you’re the employee or the business owner, we tend to take these things personally. And get emotional. And those are two things that need to be eliminated before any reaction or response occurs. Sometimes you might have deserved it – something slipped through the cracks and […]
Make Word of Mouth Stupid-Easy For Your Customers
When the ticket seller handed me my lift ticket to Heavenly Mountain Resort on Thanksgiving morning, he suggested I log into EpicMix so I could track and share my activity on my social networks. Of course, I did exactly as I was told while I rode up the gondola for my first run of the […]
Location-based Marketing Made Easy
Claim your business page, claim your business page.That was the theme of my presentation yesterday on the subject of location-based marketing. Realizing that it is difficult for small businesses to dedicate time and resources to creating a presence online, there is a huge opportunity for you to engage with your customers and potential customers where […]
Yelp, Foursquare, TripAdvisor: Five Things You Should Be Doing
It’s happening right now. People you have never met are reviewing your business online. Are you aware of what they are saying? and do you realize how many people are making decisions whether or not to patronize your business based on these very reviews? As I write this, I’m on a flight home from Oklahoma […]