You know when you are trying to get somewhere and your cell service is spotty and you wish you had entered the directions before you left the house?
Greetings, mates. I’m writing to you from Australia where I’m working with a group of creatives on a project here in Melbourne. I’ve never met these people before in person and it’s like showing up new with no history – a clean slate; like moving to a new town and starting fresh. Do you find […]
David on Season 7 of MasterChef made it as far as the final five when he nearly gave up and walked out. If you aren’t familiar, MasterChef is a contest to find the best home cook in America. Auditions take place throughout the country, and the top 100 make it to the screening where 20 are given the “coveted white apron” and continue on to compete. Each week, the cooks are subjected to rigorous challenges in which one cook is eliminated. To make it to final five is no small feat – the amount of talent and the mental strength you need to strategically weave your way through each challenge is daunting.
In an effort to get people who have never heard of us to become aware and then make a decision to buy, we have to make emotional connections. The goal is to evoke a reaction of “this is what I need, whatever it takes.” If you want to quickly impress upon a prospect what you do, […]
The tough part about brand storytelling is so many of us think we are doing it but we aren’t. Instead, we come off as the socially awkward guy at the cocktail party – the one you see in the corner of your eye, whose presence you feel and want to repel. So you do everything in […]
Over the weekend, we adopted a six month old Bernese Mountain Dog puppy. He’s sweet and precious and a bundle of joy, but my first observation as a new puppy mom is there is a lot of crushing of unbridled enthusiasm taking place; much boundary setting and use of restraining words such as “stay” and “no” in […]
There is no shortage of shady practices across the internet but I’m always surprised when well-known, reputable brands engage in questionable, somewhat deceptive practices to improve lead generation and customer retention numbers. These practices aren’t necessarily unethical; certainly not illegal. But basically, they’ve resorted to “tricks” to pull unsuspecting consumers into their web, making it hard for […]
I’m not trying to be morbid here but when I heard Nancy Reagan’s tributes last month after she died, I wondered why it is we wait to let someone else write our obituary after we’re gone. I didn’t know that much about Mrs. Reagan; I’ll be honest. Ronald Reagan was president during the years I […]
See that picture? That’s a phone. Some people still use it. They look at a print ad, pick up the phone or just walk into a location and make a purchase. And while those of us in digital marketing like to think everyone makes all their purchase decisions online and therefore, track-able, we all know […]
I have been having technical difficulty with analytics for a client. By way of a Google search, I learned about self-referral issues and that one of the causes is incorrect cross domain tracking. (Stick with me, you don’t have to know what any of this is; I didn’t.) The article, authored by an analytics firm, outlined step by step solutions based […]