Lisa Gerber

Advance your idea from concept to reality

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Start by Doing

March 7, 2022 by Lisa Gerber Leave a Comment

Warning: “This is Us” spoiler alert for Season 6, Episode 6, Our Little Island Girl Part 2, dated Feb 22, 2022

Filed Under: Blog posts, Communications

Pam Bond: Fixing the Trail

February 28, 2022 by Lisa Gerber 1 Comment

Today I have a lovely conversation with Pam Bond whose story I just love. (Actually, stories are kind of like cheese. There are very few stories I don’t like. Just the stinky ones

Filed Under: Breaking Trail Podcast

Bearing the Responsibility of Your Story

February 21, 2022 by Lisa Gerber Leave a Comment

Before this month, I didn’t know much about Chloe Kim until I saw her asking for snacks in a press conference shortly after winning a gold medal in the women’s snowboard halfpipe.

Filed Under: Blog posts, Communications

The Subtle Art of Not Trying Too Hard

February 16, 2022 by Lisa Gerber Leave a Comment

Sharing a story makes us all vulnerable, no doubt. So there is risk involved, and I want to help minimize that risk. Today we talk about what happens when you try too hard and your story feels forced.

Filed Under: A Walk in the Woods

Losing Your Mojo

February 7, 2022 by Lisa Gerber Leave a Comment

The other morning, a friend asked me how I stay inspired and creative. We were skinning up a mountain in the backcountry of British Columbia.

Filed Under: Blog posts, Strategy

Skipping the Middle Part

January 24, 2022 by Lisa Gerber 1 Comment

In this photo, that’s me on the left at 10 years old at Rehoboth Beach with my family. Pictured also is my little sister, my uncle, and my aunt.

Filed Under: Blog posts

What Happens When You Try to Please Everyone

January 18, 2022 by Lisa Gerber Leave a Comment

Are you worried about making everyone happy with every message you deliver? Are you worried about ruffling feathers and disappointing people?

Filed Under: A Walk in the Woods

Grass is Greener Underfoot

January 12, 2022 by Lisa Gerber Leave a Comment

Many years ago, I wrote a weekly ski column for Spokane’s daily paper and for that column, I interviewed a girl who had an interesting affliction:

Filed Under: Blog posts

Vision, not Resolution

December 27, 2021 by Lisa Gerber 2 Comments

If you have been following this blog for a while, you’ll recognize this content. It’s become my Arlo Guthrie Alice’s Restaurant Massacree (a spoken song played every year around Thanksgiving) or my Love Actually (the best ever Christmas movie we watch every year).

Filed Under: Blog posts

Finding Purpose at the Intersections

December 13, 2021 by Lisa Gerber Leave a Comment

“Find something you really love doing and mix it with something you care about.” – Kathleen Hanna.

Filed Under: Blog posts

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
Un-named Client A
You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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