The week before my ski vacation, the clip on my climbing skins broke. This clip is a small plastic piece that is essential to the success of my upcoming trip and is not available locally, so I turned to my friends at Skimo Co in Salt Lake City, whom I’ve raved about in the past. I know they can be relied upon when it comes to matters such as this immense first world problem, and take it very seriously.
Bigger Fish to Fry
“To me, ‘busy’ implies that the person is out of control of their life.” Derek Sivers, founder of CD Baby, I didn’t send my newsletter out last week on schedule. I had been drafting this one for a while and it was never quite right so I decided not to send. Then I got an […]
My Favorite Routine for the New Year
This is an update of my New Year’s post I’ve run in the past so it might seem familiar to some of you, but I hope a useful refresher: I have never been a big fan of resolutions. They just don’t seem to work for me. A few years ago, I started doing three-year visions […]
Keeping the Love Alive: Building trust and familiarity
I became aware of an abandoned mid-century resort in Kauai that, back in its heyday, welcomed the glitterati, and there is a cool lesson about how stories help us become more attached to things, places, brands.
In understanding how humans become attached and loyal to the companies they do business with, we can learn and do the same. Read on for a story within a story about stories.
Actions Speak Louder than Marketing
After 15 years as a customer with Intuit’s Quickbooks, they wouldn’t let me leave them. And it took me forever to break up finally. The break up has been a long time coming, but it’s not easy migrating bookkeeping software, and I have a host of other reasons why I didn’t leave them until Bench came along in my Instagram feed, no less, and swept me off my feet.
Life in the Middle of the Pack
At 5:30 am, the alarm pierced through my deep and blissful sleep. No, I thought, it can’t be 5:30 already. It feels like midnight. It’s pitch black. This bed is far too cozy to get up and gear up for a bus ride in the dark up to the mountain pass and a cold and […]
The Search for Right and Wrong in Our Healthcare System
I wasn’t going to talk about this, and absolutely not here on this blog. My health is very personal. Certainly when it comes to the girl parts, right? We don’t want to talk about ovaries or menopause. I later learned Patrick, on a mission to try and fix the problem, as men do, was secretly watching YouTube videos at work on how to handle menopause in your partner. We are all in this together and we are all looking for answers.
Research the Buyer’s Journey: Questions to Ask
In an effort to get people who have never heard of us to become aware and then make a decision to buy, we have to make emotional connections. The goal is to evoke a reaction of “this is what I need, whatever it takes.” If you want to quickly impress upon a prospect what you do, […]
When Great Stories Fall Flat
No one is interested in your great story if your customer experience sucks. I like to shop locally whenever possible but couldn’t find containers I loved for our large plants so I turned to The Google. After some searching around, I was quickly seduced by a beautiful photo of a modern white cylinder container that […]
Storytelling Wins and Fails: Matching the story to the need
The tough part about brand storytelling is so many of us think we are doing it but we aren’t. Instead, we come off as the socially awkward guy at the cocktail party – the one you see in the corner of your eye, whose presence you feel and want to repel. So you do everything in […]
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