Lisa Gerber

Advance your idea from concept to reality

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Making the Most of Time

March 27, 2020 by Lisa Gerber Leave a Comment

I have an important invitation for you to join me in making your idea happen. So please read on, friends.   It’s Day 14 trying to follow a self-imposed morning routine that starts with a 5 am alarm and a pretty aggressive schedule to get things done. This is also Day 14 of starting my day […]

Filed Under: Communications

The Stories We Tell Ourselves

March 11, 2020 by Lisa Gerber 1 Comment

On a trip to Melbourne last week, I had two days off from work to explore the surrounding area. That is a pretty short time to see a vast country, so there was a lot of pressure to pick precisely the right things to do for those two days. I received a lot of advice, […]

Filed Under: Take a Big Leap Tagged With: frame of reference

Your roots are showing: getting to trust

February 29, 2020 by Lisa Gerber 1 Comment

Greetings, mates.  I’m writing to you from Australia where I’m working with a group of creatives on a project here in Melbourne. I’ve never met these people before in person and it’s like showing up new with no history – a clean slate; like moving to a new town and starting fresh. Do you find […]

Filed Under: Communications, Strategy Tagged With: memorable, trust

David vs Goliath Story: a small fish in a big pond

February 20, 2020 by Lisa Gerber Leave a Comment

Check out this line at Vail on a powder day. (Now, in full disclosure, Vail later apologized for this atypical experience. It might be unfair to share this, but it illustrates a point I want to make about name recognition and playing against large, established brands) If you’re not a skier, powder days are the […]

Filed Under: Communications

Like Water: resilience and creative problem-solving

February 8, 2020 by Lisa Gerber Leave a Comment

David on Season 7 of MasterChef made it as far as the final five when he nearly gave up and walked out. If you aren’t familiar, MasterChef is a contest to find the best home cook in America. Auditions take place throughout the country, and the top 100 make it to the screening where 20 are given the “coveted white apron” and continue on to compete. Each week, the cooks are subjected to rigorous challenges in which one cook is eliminated. To make it to final five is no small feat – the amount of talent and the mental strength you need to strategically weave your way through each challenge is daunting.

Filed Under: Strategy Tagged With: creativity, daniel levitin, duncan wardle

Highlighting the Cracks in the Veneer

January 31, 2020 by Lisa Gerber Leave a Comment

The weeks before Dan Harris, ABC news anchor published his memoir, he panicked that the details in the book could ruin his career. Now, this is somewhat ironic because the book is about meditation.

I wonder why it is we feel compelled to put forth this idea of perfection when our audiences appreciate knowing and seeing our flaws. Why can’t we reconcile that and be OK with being vulnerable?

Filed Under: Communications

Kiss and Tell: The crucial chapter to your story

January 25, 2020 by Lisa Gerber Leave a Comment

The week before my ski vacation, the clip on my climbing skins broke. This clip is a small plastic piece that is essential to the success of my upcoming trip and is not available locally, so I turned to my friends at Skimo Co in Salt Lake City, whom I’ve raved about in the past. I know they can be relied upon when it comes to matters such as this immense first world problem, and take it very seriously.

Filed Under: Communications Tagged With: customer experience

Bigger Fish to Fry

January 15, 2020 by Lisa Gerber Leave a Comment

“To me, ‘busy’ implies that the person is out of control of their life.” Derek Sivers, founder of CD Baby, I didn’t send my newsletter out last week on schedule. I had been drafting this one for a while and it was never quite right so I decided not to send. Then I got an […]

Filed Under: Take a Big Leap

My Favorite Routine for the New Year

December 26, 2019 by Lisa Gerber Leave a Comment

This is an update of my New Year’s post I’ve run in the past so it might seem familiar to some of you, but I hope a useful refresher: I have never been a big fan of resolutions. They just don’t seem to work for me. A few years ago, I started doing three-year visions […]

Filed Under: Take a Big Leap

Keeping the Love Alive: Building trust and familiarity

December 17, 2019 by Lisa Gerber Leave a Comment

I became aware of an abandoned mid-century resort in Kauai that, back in its heyday, welcomed the glitterati, and there is a cool lesson about how stories help us become more attached to things, places, brands.

In understanding how humans become attached and loyal to the companies they do business with, we can learn and do the same. Read on for a story within a story about stories.

Filed Under: Content Tagged With: coco palms, storytelling for business

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
Un-named Client A
You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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