Lisa Gerber

Advance your idea from concept to reality

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How History Will Remember

May 9, 2020 by Lisa Gerber Leave a Comment

how history will remember

It’s been a reflective time for me. Maybe for you, too. Today, I have a few personal stories that added up to one realization. On a backpacking trip in the 1990s, my (then) boyfriend and I stopped at a beautiful overlook for lunch. It was one of those beautiful hot September afternoons and we sat […]

Filed Under: Take a Big Leap

The Communication Conundrum

April 20, 2020 by Lisa Gerber Leave a Comment

communication conundrum

For the past four weeks, I’ve spent my days helping business leaders make big decisions with big consequences. How can we be sensitive to the current situation but, at the same time, bring in revenue? Should we be completely silent? Or can we be out there talking about what we have to offer? We respect […]

Filed Under: Communications Tagged With: marriott

Making the Most of Time

March 27, 2020 by Lisa Gerber Leave a Comment

I have an important invitation for you to join me in making your idea happen. So please read on, friends.   It’s Day 14 trying to follow a self-imposed morning routine that starts with a 5 am alarm and a pretty aggressive schedule to get things done. This is also Day 14 of starting my day […]

Filed Under: Communications

The Stories We Tell Ourselves

March 11, 2020 by Lisa Gerber 1 Comment

On a trip to Melbourne last week, I had two days off from work to explore the surrounding area. That is a pretty short time to see a vast country, so there was a lot of pressure to pick precisely the right things to do for those two days. I received a lot of advice, […]

Filed Under: Take a Big Leap Tagged With: frame of reference

Your roots are showing: getting to trust

February 29, 2020 by Lisa Gerber 1 Comment

Greetings, mates.  I’m writing to you from Australia where I’m working with a group of creatives on a project here in Melbourne. I’ve never met these people before in person and it’s like showing up new with no history – a clean slate; like moving to a new town and starting fresh. Do you find […]

Filed Under: Communications, Strategy Tagged With: memorable, trust

David vs Goliath Story: a small fish in a big pond

February 20, 2020 by Lisa Gerber Leave a Comment

Check out this line at Vail on a powder day. (Now, in full disclosure, Vail later apologized for this atypical experience. It might be unfair to share this, but it illustrates a point I want to make about name recognition and playing against large, established brands) If you’re not a skier, powder days are the […]

Filed Under: Communications

Like Water: resilience and creative problem-solving

February 8, 2020 by Lisa Gerber Leave a Comment

David on Season 7 of MasterChef made it as far as the final five when he nearly gave up and walked out. If you aren’t familiar, MasterChef is a contest to find the best home cook in America. Auditions take place throughout the country, and the top 100 make it to the screening where 20 are given the “coveted white apron” and continue on to compete. Each week, the cooks are subjected to rigorous challenges in which one cook is eliminated. To make it to final five is no small feat – the amount of talent and the mental strength you need to strategically weave your way through each challenge is daunting.

Filed Under: Strategy Tagged With: creativity, daniel levitin, duncan wardle

Highlighting the Cracks in the Veneer

January 31, 2020 by Lisa Gerber 1 Comment

The weeks before Dan Harris, ABC news anchor published his memoir, he panicked that the details in the book could ruin his career. Now, this is somewhat ironic because the book is about meditation.

I wonder why it is we feel compelled to put forth this idea of perfection when our audiences appreciate knowing and seeing our flaws. Why can’t we reconcile that and be OK with being vulnerable?

Filed Under: Communications

Kiss and Tell: The crucial chapter to your story

January 25, 2020 by Lisa Gerber Leave a Comment

The week before my ski vacation, the clip on my climbing skins broke. This clip is a small plastic piece that is essential to the success of my upcoming trip and is not available locally, so I turned to my friends at Skimo Co in Salt Lake City, whom I’ve raved about in the past. I know they can be relied upon when it comes to matters such as this immense first world problem, and take it very seriously.

Filed Under: Communications Tagged With: customer experience

Bigger Fish to Fry

January 15, 2020 by Lisa Gerber Leave a Comment

“To me, ‘busy’ implies that the person is out of control of their life.” Derek Sivers, founder of CD Baby, I didn’t send my newsletter out last week on schedule. I had been drafting this one for a while and it was never quite right so I decided not to send. Then I got an […]

Filed Under: Take a Big Leap

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B
You are worth every penny we haven’t paid you yet.
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What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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