I wasn’t going to talk about this, and absolutely not here on this blog. My health is very personal. Certainly when it comes to the girl parts, right? We don’t want to talk about ovaries or menopause. I later learned Patrick, on a mission to try and fix the problem, as men do, was secretly watching YouTube videos at work on how to handle menopause in your partner. We are all in this together and we are all looking for answers.
Research the Buyer’s Journey: Questions to Ask
In an effort to get people who have never heard of us to become aware and then make a decision to buy, we have to make emotional connections. The goal is to evoke a reaction of “this is what I need, whatever it takes.” If you want to quickly impress upon a prospect what you do, […]
When Great Stories Fall Flat
No one is interested in your great story if your customer experience sucks. I like to shop locally whenever possible but couldn’t find containers I loved for our large plants so I turned to The Google. After some searching around, I was quickly seduced by a beautiful photo of a modern white cylinder container that […]
Storytelling Wins and Fails: Matching the story to the need
The tough part about brand storytelling is so many of us think we are doing it but we aren’t. Instead, we come off as the socially awkward guy at the cocktail party – the one you see in the corner of your eye, whose presence you feel and want to repel. So you do everything in […]
How To Travel Together and Stay Married
That year I spent in Paris as a college student, I decided to go to Italy for Spring Break. I would have gone by myself, but ended up going with a guy I knew because he was planning on going as well. This made me feel better ten days seemed like a long time to […]
Taking a Month Out of the Ordinary Without Taking a Month Off
Yesterday I walked into a kitchen store and asked for a spoon sharpener. The patient woman behind the corner looked back at me and with great hesitation, asked, “couteau?” (knife) The communication thing can be quite humbling. Yes, yes, yes, we are looking for a KNIFE sharpener. I don’t remember being a toddler and having to […]
I Want to Be Like Them in My 80s
That year I spent in Paris as a college student pretty much changed me forever, as in, I decided to become a ski bum and wait tables in Aspen rather than pursue my studies as an international corporate lawyer. We are all affected by different places in different ways for a variety of reasons. France has […]
Resolving Unfinished Business From My 20s
I’ve long been of the opinion that some days really shouldn’t be celebrated. Like Valentines Day: a manufactured holiday designed to make those who don’t have love feel like crap and to force those who do have love, buy cards and flowers wrapped in plastic for each other. St. Patricks Day and Cinco de Mayo are […]
Storytelling and Narrative: Why is it such a Big Deal?
I’d like to tell you a story to prove my point about the importance of story in proving points. This month I became Level One Avalanche Awareness certified after 24 hours (not consecutive) of study. Two evenings of classroom study and two days in the field digging pits and studying snow, looking at risks that cause […]
How to Stop Effing Up Your Email Marketing and Make More Connections
I received the following email from LogMeIn recently with the following subject line: “Important information about your account.” But I don’t have an account with LogMeIn so I ignored it. When I received it again – maybe even a few more times, I thought I better look. That’s when I realized I do have a LogMeIn account. […]
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