Advance your idea from concept to reality
I became aware of an abandoned mid-century resort in Kauai that, back in its heyday, welcomed the glitterati, and there is a cool lesson about how stories help us become more attached to things, places, brands.
In understanding how humans become attached and loyal to the companies they do business with, we can learn and do the same. Read on for a story within a story about stories.
After 15 years as a customer with Intuit’s Quickbooks, they wouldn’t let me leave them. And it took me forever to break up finally. The break up has been a long time coming, but it’s not easy migrating bookkeeping software, and I have a host of other reasons why I didn’t leave them until Bench came along in my Instagram feed, no less, and swept me off my feet.
At 5:30 am, the alarm pierced through my deep and blissful sleep. No, I thought, it can’t be 5:30 already. It feels like midnight. It’s pitch black. This bed is far too cozy to get up and gear up for a bus ride in the dark up to the mountain pass and a cold and […]
I wasn’t going to talk about this, and absolutely not here on this blog. My health is very personal. Certainly when it comes to the girl parts, right? We don’t want to talk about ovaries or menopause. I later learned Patrick, on a mission to try and fix the problem, as men do, was secretly watching YouTube videos at work on how to handle menopause in your partner. We are all in this together and we are all looking for answers.
In an effort to get people who have never heard of us to become aware and then make a decision to buy, we have to make emotional connections. The goal is to evoke a reaction of “this is what I need, whatever it takes.” If you want to quickly impress upon a prospect what you do, […]
No one is interested in your great story if your customer experience sucks. I like to shop locally whenever possible but couldn’t find containers I loved for our large plants so I turned to The Google. After some searching around, I was quickly seduced by a beautiful photo of a modern white cylinder container that […]
The tough part about brand storytelling is so many of us think we are doing it but we aren’t. Instead, we come off as the socially awkward guy at the cocktail party – the one you see in the corner of your eye, whose presence you feel and want to repel. So you do everything in […]
That year I spent in Paris as a college student, I decided to go to Italy for Spring Break. I would have gone by myself, but ended up going with a guy I knew because he was planning on going as well. This made me feel better ten days seemed like a long time to […]
Yesterday I walked into a kitchen store and asked for a spoon sharpener. The patient woman behind the corner looked back at me and with great hesitation, asked, “couteau?” (knife) The communication thing can be quite humbling. Yes, yes, yes, we are looking for a KNIFE sharpener. I don’t remember being a toddler and having to […]
That year I spent in Paris as a college student pretty much changed me forever, as in, I decided to become a ski bum and wait tables in Aspen rather than pursue my studies as an international corporate lawyer. We are all affected by different places in different ways for a variety of reasons. France has […]
