Yesterday morning, as is often the case, the voices of NPR crept into, and then influenced, my dream. I was in my apartment in Chicago (an apartment from four years ago) and woke up to the sound of bombs and gunfire. I looked out the window and saw flames out my window, coming from the floors […]
How to Convert 100 Percent of Your Leads
Figure out a way to convert 100 percent of your leads. Disqualify leads that don’t fit so by the time they come to you, they are ready to buy. You’re not selling at the end. – John Jantsch of Duct Tape Marketing in a talk on Building a Producer Model at Inbound 2015. I really wish […]
I clicked on every happiness story, and the most amazing thing happened
Just for fun, let’s say I’m starring in my own Jim Carrey movie and, in that movie, I must click on every happiness article that comes into my newsfeed and incorporate that advice into my daily routine. Top Six Habits of the Highly Successful, or Eight Morning Rituals That Will Change Your Life Forever. The day might roll […]
Measure the Effectiveness of Print and Offline Campaigns
See that picture? That’s a phone. Some people still use it. They look at a print ad, pick up the phone or just walk into a location and make a purchase. And while those of us in digital marketing like to think everyone makes all their purchase decisions online and therefore, track-able, we all know […]
Is Inbound Marketing a Fad?
I have been having technical difficulty with analytics for a client. By way of a Google search, I learned about self-referral issues and that one of the causes is incorrect cross domain tracking. (Stick with me, you don’t have to know what any of this is; I didn’t.) The article, authored by an analytics firm, outlined step by step solutions based […]
Three Things That Make You Memorable
I saw Brené Brown speak at Inbound earlier this month. In fact, she was one of the main reasons I attended – I love her science-based message on vulnerability and psychology in the workplace. I couldn’t wait to see her in person. A couple weeks later, a friend asked me how her talk was and […]
Chasing Goals that are Moving Targets
This past weekend I revisited the site of a previous meltdown. I went back and ran the Enchantment Lakes trail, an 18-mile trail I had done about 15 years ago, when, about three-fourths up Aasgard Pass, I asked myself why I can’t be content just sitting home in front of the television on a Saturday afternoon in the fall […]
How to Measure Inbound Marketing Efforts
On average, we conduct 12 billion searches per month on the web in the United States. (Comscore, July 2014) *Source That’s 400 million searches per day. Most of these searches are performed by people like you and me looking for a solution to a problem or need, asking a search engine or a social network where […]
Your Freakout is a Sign of Strength, Not Weakness
Raf Simons had just been hired as Christian Dior’s creative director and had eight weeks before Paris Fashion Week to work with his new (to him) team and present the haute couture collection. No big deal. In the documentary Dior and I, director Frédéric Tcheng takes us on a gorgeous and intimate tour of the process. He shows […]
Regain Control of Your Time
Most people live their lives on other people’s terms. Their days are spent achieving other people’s goals and submitting to other people’s agendas. Their lives have not been consciously organized in such a way that they command every waking, and sleeping, moment of their life. Instead, they relentlessly react at every chance they get… Creators […]
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