I replaced these running shoes in October. Reluctantly. These shoes have taken me on the best running year of my life faithfully taking me up and down mountains and to finish lines in better time than ever before. They’ve carried me through the streets of Boston, Austin, Washington DC, and Phoenix; on the trails around […]
Trying Not To Drop The PR Baton
I’m always fascinated by the follow-up questions I receive when someone asks what I do for a living. I’m in PR with an emphasis on digital communications. I usually wait with anticipation because I always get something good: “Oh, can you manage our Facebook page?” “You’re in advertising!” “Are you in charge of Sandpoint.com?” Another […]
The Secret to the Ultimate Life Hack
It all started when I said “I want her life.” I was working in my cubicle in Seattle when the person who would one day become one of my best friends walked into our downtown headquarters all sunshiney and happy. She was the marketing manager, in town from the Idaho ski resort (I worked at […]
Get Customers To Fall In Love With You Via Your Home Page
There you are, face to face with that attractive person you want to date, or maybe it’s a potential boss, and you want to impress. This is your big opportunity. What do you say? Would you say, “Hi, I’m the leading provider in world-class solutions blah blah blah?” I doubt it. The person would more […]
What Keywords Should I Use On My Site?
A friend asked me what keywords she should use for her web content. She was using the Keyword Planner, as I had suggested because it tells you how many monthly searches take place for a particular key word or phrase and what the competition is. Ideally, you want a significant number of searches (the definition of significant […]
Terminal G Makes Me Want To Miss My Connection
Hi! I’m back and I missed you guys! I didn’t even intend to take a break from the blog but one thing led to another, and I did a lot of letting myself off the hook. I had written something for the Monday before Thanksgiving only to decide it was garbage and not publish it. […]
The Badge Of Busy
I don’t know when being busy became a badge of honor where we get to share with everyone OMG, how busy we are. Like it’s a competition. And we’re winning. And as if we weren’t busy enough before, here come the holidays. The most wonderful time of the year! The motion of business slows down because […]
The One Question You Should Ask Of Your Business
My memories of grocery shopping as a kid take place in the seat of the cart at Wegmans in Syracuse, staring in wonder at the roller rack where they put your groceries in after you pay and it goes out through the rubber flapper door and around to the outside of the store where you […]
How To Think Like A Photographer. From a Photographer.
Today I welcome my good friend and professional photographer Al Lemire back to the blog. We all think, thanks to Instagram, we’re professional photographers now. Well, it’s not that easy – I asked Al to help us with some tips on taking our own photographs and to help us determine when we need to bring […]
Your Brand Story Is Worth More Than You Think
You have 15 minutes to evacuate your home. Quick: What three things do you grab? Maybe… your photos (OK, your laptop with said photos), that coffee mug your grandmother made when she was a teenager, the painting you and your husband bought on honeymoon in Bali? Would you grab your 54” flat screen? The expensive […]
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