Call me a geek, but nothing warms the heart more than seeing a project or a product so well planned and executed, you will stop at nothing to buy. If you’ve never been out to the Washington Coast, it’s gorgeous: Rustic and stunning. But there isn’t much in terms of towns, retail, dining, and homes. […]
The Role of Messaging in Marketing
As communications professionals, we tend to be guilty of the very things we preach against: Speaking industry jargon and catchprases. On a daily basis, I tell my clients to keep it conversational. “Would you say it in person?” then don’t say it wherever you’re saying it. The terms “message development” and “storytelling” get bandied about […]
Stop Chasing Your Tail
October, the month of planning, and downtime, is over, and it’s time to get serious! Welcome to the new site and an enormous thanks to Joe Hackman at Managed Solutions and Dave Yankowiak of Lift Development. They are not only awesome to work with, but delivered the project on time to the day. And? They communicated visually, exactly what I asked for. […]
Eight Ways to Jumpstart Your Business
It’s October and it looks like December out my window. I’m having one of those days where I feel like I’m sitting inside a snow globe. And I’m writing. and working on my business. I’m getting set to (re) launch Big Leap Creative and things are ramping up. I’ve been asked by many friends and […]
Presidential Campaigns: You Don’t Tell Me Stories Anymore
I’m sick today, and a bit cranky, so there is no better time than the present to rant about the presidential campaigns. I don’t know a lot about politics which puts me in the majority of the population, and therefore well within my rights to write about the topic </sarcasm>. As do most of us, […]
Global Domination and Perspective
Hi everyone, I’m back from traveling around the East Coast the past 12 days in the middle of my month of Down Time. It’s been six years since we last visited my in-laws in beautiful central Virginia, and from there we headed up to central New York to spend time with my grandmother, and to see […]
The Problem With Your Email Marketing
A couple weeks ago, Barrett Rossie asked me about email marketing and how to do it well to generate and manage leads. I’m not sure I gave him a very good answer at the time, and I’ve given it more thought. Email marketing is “easy” in theory and there is no shortage of blog posts […]
The 15-Step Guide to Rocking Your Next Presentation
Last week, I posed the question, “What separates the outstanding speakers from the mediocre?” Following is some kick-ass advice from my good friend Emily French, Managing Director of ConsiliAgra. Emily speaks all over the world on the global grain and oilseed markets, and you just may see her now and again on CNBC. Here is Emily’s […]
Tackle the “Some Day” List Now
I’ve had Evernote on my devices for a few years now but I never understood all the hype about it until I learned how to properly set it up. These videos on The Secret Weapon helped me to do exactly that. It’s changed the way I organize my personal and professional life. The idea is […]
Prepare to Become an Outstanding Public Speaker
I’ve spent too many hours sitting through mediocre presentations in my lifetime, so I’ve been giving this topic some serious thought. Public speaking is nerve wracking. It takes a lot of work, and whether you’re new or experienced, the feeling doesn’t dissipate. I’ve only done a handful of speaking engagements so I’m far from an […]
- « Previous Page
- 1
- …
- 34
- 35
- 36
- 37
- 38
- 39
- Next Page »