Are you using video in your marketing? It’s pretty mesmerizing and effective if done right. And despite what you might think, does not require a big budget. If you are using video, that’s great. Have you ever wanted to track exactly who is watching it so you could follow up? I thought this would be […]
Write Better Headlines Faster By Asking Three Questions
Writing headlines can sometimes take me forever. You know that feeling when you’ve finished your first draft of the article and you think the hard part is over? Then, you can’t get to that perfect headline and you end up spending as much time on it as you did writing the piece. Or worse, maybe […]
Three Things GoPro Does To Connect With Audience. That you can do, too.
I trail run regularly with my faithful black lab Pepper and she’s a perfect trail buddy protecting me from wildlife and setting a mean pace. But every now and then she picks up a scent and disappears just out of sight, but not out of earshot. I’ll hear her bark, and she’ll come sprinting back […]
Getting Beyond Blogging To An Empty Room
The first few months of your blog can be lonely. Frustrating. It will make you wonder if all the work is worth it. It’s not generating phone calls and the submission form lays fallow. You’ve got a lot to do, and this blogging thing might be a waste of time. Do not fear; do not give […]
Crescendo Music: The Melted Cheese On Your Content Strategy
I’m not a mom but I know the secret to getting your kids to eat their broccoli: Cover it with melted cheese. Anything tastes delicious with some cheese! The critics’ choice for best Superbowl ad was Budweiser’s Puppy Love based on a “variety of metrics.” I do think it’s very cute and I love animals. […]
Step Up Your Writing From Snoozefest to Rockstar
There are two kinds of people. There aren’t really but for the context of this post, there are. 1: Those who you enjoy talking to so much, you lose your peripheral vision. In other words, you don’t notice what else is going on the room. People move about, come in, and leave, but you are […]
Your Content: Popular vs. Profitable
Did you survive the holidays? I think I slept the first 12 hours of 2014. Slight exaggeration but only slight. I did the unthinkable after breakfast and settled into the couch by the fire with my book and read for two hours while the rest of the family snored around me. Totally blissfully lazy. I […]
Old Gear, New Year: Duct Tape and Ass Ends Made of Beach Umbrella
I replaced these running shoes in October. Reluctantly. These shoes have taken me on the best running year of my life faithfully taking me up and down mountains and to finish lines in better time than ever before. They’ve carried me through the streets of Boston, Austin, Washington DC, and Phoenix; on the trails around […]
Get Customers To Fall In Love With You Via Your Home Page
There you are, face to face with that attractive person you want to date, or maybe it’s a potential boss, and you want to impress. This is your big opportunity. What do you say? Would you say, “Hi, I’m the leading provider in world-class solutions blah blah blah?” I doubt it. The person would more […]
What Keywords Should I Use On My Site?
A friend asked me what keywords she should use for her web content. She was using the Keyword Planner, as I had suggested because it tells you how many monthly searches take place for a particular key word or phrase and what the competition is. Ideally, you want a significant number of searches (the definition of significant […]