Last summer, I ran a trail race called the Cutthroat Classic. It involved 11 miles and 2,500 feet of elevation gain and believe it or not, I was having the time of my life. Was moved to tears when I got to the high point because it was all downhill after that. But two miles […]
Step Up Your Writing From Snoozefest to Rockstar
There are two kinds of people. There aren’t really but for the context of this post, there are. 1: Those who you enjoy talking to so much, you lose your peripheral vision. In other words, you don’t notice what else is going on the room. People move about, come in, and leave, but you are […]
Get Customers To Fall In Love With You Via Your Home Page
There you are, face to face with that attractive person you want to date, or maybe it’s a potential boss, and you want to impress. This is your big opportunity. What do you say? Would you say, “Hi, I’m the leading provider in world-class solutions blah blah blah?” I doubt it. The person would more […]
How To Convert Customers With Your Corporate Stories
I’m very goal oriented and I’m guessing you are too; especially when it comes to your marketing. You are working hard, cranking out content but it’s not moving the needle. The C-suite is disappointed and you have to make a change fast. Ask yourself a few questions related to the strategy behind the corporate story […]
Why Simple Really is Better in your Messaging
Today, I’d like to share a story about treating your newbie market with care and why it’s important to dumb your message down for the masses. I’m working on getting wine labels printed for a client. (And when I say “client” I actually mean my amazing husband who is a winemaker and has a startup […]
The Jargon-Free Explanation of a Digital Marketing Strategist’s Job
Let me ask you this: If your spouse were in a room full of your potential clients, and you weren’t there, would he/she be able to accurately describe what you do? Not just who you are but what you do? As it turns out, a lot of people don’t know what a digital marketing strategist is […]