If, as a brand/business, you decide to launch a content marketing or inbound marketing program, or simply a blog (or whatever you choose to call it), for the wrong reasons, it will certainly fail to meet your expectations. Red flags I see, as we begin to engage with clients are questions such as “how soon […]
Five Steps To Better Online Engagement
I’m frequently asked by overwhelmed small business owners where to even begin and how to make this whole online world manage-able for them. You guys are out there doing everything yourself, I know. You also have a life outside of your business and there’s this thing called sleep, too. Today I’m going to back up […]
The New SEO of Content Marketing
My friend Karol, a nutritionist, often threatens to write a book on “How to Lose Weight.” She said it will be one page. “Eat less and exercise more.” On that note, I could write a one-page book on SEO. “Write awesome content.” Over-simplification? On both counts, yes. But a very good start. You still need […]
Track Your Content Results to Offline Activities
This is a modified version of a post I wrote for Spin Sucks earlier this year. Are you tracking the effectiveness of your online content with offline results? Let me step back and explain why I’m asking this question. My Bernese Mountain Dog Jackson is really big. He has hip and elbow dysplasia, poor baby […]
Presidential Campaigns: You Don’t Tell Me Stories Anymore
I’m sick today, and a bit cranky, so there is no better time than the present to rant about the presidential campaigns. I don’t know a lot about politics which puts me in the majority of the population, and therefore well within my rights to write about the topic </sarcasm>. As do most of us, […]