Lisa Gerber

Advance your idea from concept to reality

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So what? content vs So funded! content

November 9, 2021 by Lisa Gerber Leave a Comment

Sometimes, we think we’re telling a story, but it’s not really a story. I call that “so what?” content.

Filed Under: A Walk in the Woods

Story v. Non-Story

November 1, 2021 by Lisa Gerber Leave a Comment

You keep using that word. I don’t think it means what you think it means. – Inigo Montoya, Princess Bride

Filed Under: Blog posts, Communications Tagged With: story

The Power of the Third Choice with Sarah Panus

October 25, 2021 by Lisa Gerber Leave a Comment

I am happy to introduce you to Sarah Panus because I feel like in a way we are kindred spirits which is coincidental because her business is named Kindred Speak, LLC.

Filed Under: Breaking Trail Podcast

The Four Archetypes of Bad Storytelling and one good one :

October 22, 2021 by Lisa Gerber Leave a Comment

The greatest hurdle to effective storytelling for Last week we talked about a big hurdle to good storytelling: finding the time.

Filed Under: A Walk in the Woods

Inspiration: To be inspiring, think how you were inspired

October 18, 2021 by Lisa Gerber Leave a Comment

When was the last time you felt inspired? Really. Take a second to recall a time. I’ll wait. Maybe it was a book, a movie, someone you follow online, a news story, a brand, or a nonprofit? 

Filed Under: Blog posts

Letting Go with Celeste Mergens

October 11, 2021 by Lisa Gerber Leave a Comment

This is a story about not letting our circumstances define who we are. If today’s guest can do that, we can do it. She is not paying it forward. She came from a place of extreme poverty to start this global nonprofit Days for Girls International. Celeste Mergens is the founder and CEO of Days […]

Filed Under: Breaking Trail Podcast Tagged With: days for girls

Finding Time for Storytelling

October 7, 2021 by Lisa Gerber Leave a Comment

The greatest hurdle to effective storytelling for nonprofits is making the time commitment.

Filed Under: A Walk in the Woods

The Final Chapter

September 27, 2021 by Lisa Gerber Leave a Comment

As I type the first draft of this, I’m on a plane back to my hometown to finally have a gathering and memorialize my dad, who passed away in May 2020.

Filed Under: Blog posts Tagged With: dad

Getting Noticed

September 13, 2021 by Lisa Gerber Leave a Comment

I get asked hard questions a lot, and the answers are always simple, but doing the work for the desired outcome is not.

Filed Under: Blog posts, Communications

Breaking Through the Noise with Your Story

September 9, 2021 by Lisa Gerber Leave a Comment

Last week I spoke at the Idaho Nonprofit Conference and, I was asked how to cut through the noise and the answer is quite simple but, the implementation is not.

Filed Under: A Walk in the Woods

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
Un-named Client A
You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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