Lisa Gerber

Advance your idea from concept to reality

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The Hard Part of Ideas: Making Them Happen

March 8, 2017 by Lisa Gerber 32 Comments

make ideas happen

Introducing The Gear Show Podcast   I had an idea of New Years to launch a podcast on outdoor gear. I had spent the better part of the holiday with visiting friends talking about gear – skis, boots, bindings, what’s in your backpack… Inevitably, the conversation always pivoted to discussion of gear, working and not […]

Filed Under: Breaking Trail Podcast

Storytelling and Narrative: Why is it such a Big Deal?

February 17, 2017 by Lisa Gerber Leave a Comment

I’d like to tell you a story to prove my point about the importance of story in proving points. This month I became Level One Avalanche Awareness certified after 24 hours (not consecutive) of study. Two evenings of classroom study and two days in the field digging pits and studying snow, looking at risks that cause […]

Filed Under: Communications

How to Stop Effing Up Your Email Marketing and Make More Connections

February 10, 2017 by Lisa Gerber 1 Comment

I received the following email from LogMeIn recently with the following subject line:  “Important information about your account.” But I don’t have an account with LogMeIn so I ignored it. When I received it again – maybe even a few more times, I thought I better look. That’s when I realized I do have a LogMeIn account. […]

Filed Under: Communications

Why I create a three-year vision instead of New Year’s resolutions

December 26, 2016 by Lisa Gerber 9 Comments

In 1999, I had a pretty good job in downtown Seattle. On Monday mornings, during my commute, I’d contemplate the great adventure I had the previous weekend and would plot out my next weekend. When I realized I didn’t want to live for the weekends anymore. I got on the bus one morning, sat down, […]

Filed Under: Take a Big Leap

Travel “Beyond the Pavement”

December 8, 2016 by Lisa Gerber Leave a Comment

travel beyond the pavement

If you’ve ever traveled to a National Park, specifically in the summer, you know it can be extremely crowded. But you might also know it’s pretty easy to leave the crowd  behind and find your own space. It’s as hiking that extra mile on the trail. The majority of tourists stay on the paved path. […]

Filed Under: Take a Big Leap

Moving onward. and upward.

November 23, 2016 by Lisa Gerber 9 Comments

Very needless to say, it’s been a difficult, depressing month for the popular majority of the U.S. During our Saturday morning post-trail run coffee and croissants, my friends and I launched into lamentations over the situation. We described mornings we didn’t even want to get out of bed, waking up, realizing this isn’t a bad […]

Filed Under: Take a Big Leap

Setting a Game Plan for Success and an Energy Boosting Workout

November 18, 2016 by Lisa Gerber Leave a Comment

Here they come! The holidays have arrived and while we may be excited for the celebrations, we also know there will be stress, and dynamics with which we must contend. If you’ve been following this blog for awhile, you know my default mental settings are worry and anxiety. My threshold for this stuff is so low, […]

Filed Under: Take a Big Leap

Want to get involved in the national discourse? Don’t be a wet noodle.

November 11, 2016 by Lisa Gerber Leave a Comment

I started writing this the morning after Election Day. It took me a few days to get it where I want it. In times like this, major moments in history, or large news events that generate debate, whether we are victorious or in need of consolation, many of us turn to our online communities to commiserate, […]

Filed Under: Communications

Three (Not so) Easy Steps to Finding Your Creative Muse

November 3, 2016 by Lisa Gerber Leave a Comment

The time has come for me to do more video. I’d like to thank the gentleman at PubCon in Las Vegas who suggested this at the end of the panel discussion I participated in on storytelling. He tipped the scales for me, even though I’ve been thinking about it for some time. We all need that […]

Filed Under: Communications

Using Story to Influence Action

September 28, 2016 by Lisa Gerber Leave a Comment

story influences action

Last week, I listened to three non-profit organizations’ pitches for a $10,000 grant and I want to share with you how, one in particular, used story to influence my vote and ultimately win the grant. I recently joined 101 Women, a local membership-based group where each participant contributes $225 for the year. We all meet twice a year […]

Filed Under: Content Tagged With: storytelling for business

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What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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