It seemed much easier to not take that two-week vacation to Japan which is why we decided to cancel the trip about four weeks prior to our departure. Over dinner one evening, we reviewed our combined anxiety levels and all the things we have going on with the three businesses we own between the two of […]
Balancing Ambition And Happiness
I used to spend a lot time worrying about stuff – stuff like how to be more successful, how to generate more business, how to get a bigger home, go on a grander vacation, have more fun than others. I’d browse Crate and Barrel, West Elm, and Nordstrom catalogs earmarking pages with things I wanted […]
Should You Publish on Medium?
This weekend I published my first story ever on Medium and it became the top story the next day. I’m not going to lie, yesterday was a good day for my ego. I mean, just look at me! But this was an experiment – should you or should you not publish on Medium? – and I’d […]
Hey! You Got SEO in my Content!
This past Fall, I learned how much I don’t know about SEO (search engine optimization) and it’s going to change the way we do work here at Big Leap. I was invited to speak at SearchLove in San Diego, organized by the great people at Distilled and while it was attended by CMOs and business owners, […]
Publish and Flourish: Get Organizational Buy-in of Content Marketing
If, as a brand/business, you decide to launch a content marketing or inbound marketing program, or simply a blog (or whatever you choose to call it), for the wrong reasons, it will certainly fail to meet your expectations. Red flags I see, as we begin to engage with clients are questions such as “how soon […]
Marketing Your Brand While You Sleep
Creating your own branded content and having a social presence is great, but the key to growth and expansion of your networks is getting others to talk about you on social media. When this happens, you can be sleeping and people are marketing your brand. I mentioned this recently at a conference: Shine the light […]
Finding Inspiration: Ideas to Create Meaningful Content
I speak daily with CEOs of companies in businesses like machining, and widget manufacturing and financial services. They think they don’t have anything to write about. Their business/industry isn’t “interesting” and they certainly have no desire to write about it even if it were. You’re on deadline to publish something. You find yourself staring at […]
Managing Your Yelp Presence
As we drove into Coeur d’Alene, Idaho this weekend, I consulted Yelp to find a place for lunch. We found our place – 64 reviews, with a 4 1/2 star rating. The photos looked good and menu was right up our alley. Purely for the entertainment value, I read some of the one-star reviews out […]
Video Marketing: When Gimmicks Work
I woke up this morning to find this video in my newsfeed. And of course I watched because the headline was: Customers freak out when the floor disappears, but mostly because it’s The North Face. We’ve all become jaded when it comes to branded content because it’s hard to pull it off well as is […]
The Anxiety of the Climb and Thrill of the Accomplishment
It was the morning of the mountain bike ride I’d been wanting to do for years and I was sick to my stomach with fear. Picture a perfect September day with three girlfriends. Seven Summits Trail, an IMBA rated epic, 23 miles of single track through BC, Canada wilderness up to and along a ridge […]
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