This week, I had the great fortune to do some work with a team of people in Jackson, Wyoming. After helping them secure funding for a large-scale project that would serve to educate visitors on responsible recreation, we now had the task of planning the program.

It’s not you; it’s me. That may be the case when you are breaking up with a boyfriend or a girlfriend, but let’s flip that when you are telling stories.

We often learn through contrast, so today, I want to talk about the opposite of story. In understanding what a story is not, we learn more about what a story is and what it can do. 

We can learn so much from the great storytellers of our time.

The story starts in the teller’s imagination and finishes in the receiver’s imagination.