Lisa Gerber

Advance your idea from concept to reality

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How to Compete with the Proliferation of Ideas

April 5, 2016 by Lisa Gerber 2 Comments

I had already started this post prior to my husband Patrick falling during a trail run and fracturing his rib. And with that turn of events, the topic has taken even more meaning: I was in the midst of contemplating the power of two (or more) to create an outcome better than the sum of its parts, both […]

Filed Under: Communications

Answering The Question: Why People Pay Your Company

March 9, 2016 by Lisa Gerber 2 Comments

Last week, my client (and friend) challenged me to tell him what it is we do. I answered that we help businesses be better at digital communications to get somewhere better than they are – “you know, to achieve their own ‘big leap’, get it?” He replied that’s not what he pays us for. Which made […]

Filed Under: Communications Tagged With: airbnb, blaise pascal, jack dorsey, twitter, vrbo

The Value in Open and Shared Knowledge

February 4, 2016 by Lisa Gerber Leave a Comment

Recently, while researching how to choose stocks, I came across a helpful article on Motley Fool specifically on selecting stocks for my Roth IRA. Within the article was a reference and a link to Warren Buffet and his system for choosing stocks. Obviously intrigued by his due diligence process, I clicked through to be “rewarded” by an […]

Filed Under: Communications, Content

How to Get Powerful Content from Your Best Customers

January 20, 2016 by Lisa Gerber Leave a Comment

Feedback from your customers can turn into a variety of forms of content that will feed the top of your funnel and bring you more great customers. At a minimum, you’ll get some effective testimonials but more importantly, if you dig deeper with your questions, you can get case studies and video interviews with those who have had […]

Filed Under: Communications

Marketing Automation Software: Do you need it or not?

December 15, 2015 by Lisa Gerber 1 Comment

On a call with a colleague recently, I mentioned that Big Leap Creative has become a Hubspot Certified Partner. We were talking about businesses staying relevant, looking ahead. I love to mountain bike and one of the things you are told as you navigate tricky single track that winds through the woods at relatively fast […]

Filed Under: Communications

It’s Risky Being Nice. So What?

November 24, 2015 by Lisa Gerber 2 Comments

Hi, everyone! If you are receiving this via email, I hope you enjoy the new template (Thank you Gopostmatic and Danny Brown for turning me on to it.) Now you get the entire post without clicking and you can comment simply by replying to this email. I hope you like! Earlier this month, I had […]

Filed Under: Communications

How to Handle Communications During Times of Tragedy

November 17, 2015 by Lisa Gerber 5 Comments

Yesterday morning, as is often the case, the voices of NPR crept into, and then influenced, my dream. I was in my apartment in Chicago (an apartment from four years ago) and woke up to the sound of bombs and gunfire. I looked out the window and saw flames out my window, coming from the floors […]

Filed Under: Communications Tagged With: crisis

I clicked on every happiness story, and the most amazing thing happened

November 4, 2015 by Lisa Gerber 14 Comments

  Just for fun, let’s say I’m starring in my own Jim Carrey movie and, in that movie, I must click on every happiness article that comes into my newsfeed and incorporate that advice into my daily routine. Top Six Habits of the Highly Successful, or Eight Morning Rituals That Will Change Your Life Forever. The day might roll […]

Filed Under: Communications

Your Freakout is a Sign of Strength, Not Weakness

August 28, 2015 by Lisa Gerber 4 Comments

Raf Simons had just been hired as Christian Dior’s creative director and had eight weeks before Paris Fashion Week to work with his new (to him) team and present the haute couture collection. No big deal. In the documentary Dior and I, director Frédéric Tcheng takes us on a gorgeous and intimate tour of the process. He shows […]

Filed Under: Communications

Regain Control of Your Time

August 19, 2015 by Lisa Gerber 4 Comments

Most people live their lives on other people’s terms. Their days are spent achieving other people’s goals and submitting to other people’s agendas. Their lives have not been consciously organized in such a way that they command every waking, and sleeping, moment of their life. Instead, they relentlessly react at every chance they get… Creators […]

Filed Under: Communications

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