When a reputation crisis surfaces, all eyes are on the alleged “offending party” to see how they will respond or react. It’s often not the actual event that can be the do or die for the brand, but their response the situation. The U.S. Olympic speedskating team voted to change speedsuits from the special ones […]
Being Picky On The Epic Journey
When I was offered a “dream job” in the mountains a little over 10 years ago, I didn’t think twice about jumping at the opportunity. I was scared to leave my home in Seattle, my friends, my good job, my nice condo. But I had known for awhile I was ready to go back to […]
Making Good Things Happen
I love the winter Olympics. I’m especially motivated by the cross country racing, having done my first real nordic race last weekend and now I’m hooked. But Julia Mancuso won my heart tonight when she said this after a surprise bronze medal;her fourth Olympic medal, the most an American female skier has ever won. “The […]
Trying Not To Drop The PR Baton
I’m always fascinated by the follow-up questions I receive when someone asks what I do for a living. I’m in PR with an emphasis on digital communications. I usually wait with anticipation because I always get something good: “Oh, can you manage our Facebook page?” “You’re in advertising!” “Are you in charge of Sandpoint.com?” Another […]
How To Think Like A Photographer. From a Photographer.
Today I welcome my good friend and professional photographer Al Lemire back to the blog. We all think, thanks to Instagram, we’re professional photographers now. Well, it’s not that easy – I asked Al to help us with some tips on taking our own photographs and to help us determine when we need to bring […]
Three Questions To Ask When Responding To PR Crisis
You may have read about the Tesla tussle with the New York Times earlier this year. (I hadn’t until recently – I just came out from under my rock.) Reporter John Broder wrote a scathing review about the electric Model S. He described a nightmare of a road trip with the car stalling in the cold Northeast temps complete […]
Taking a Stand Vs. Making a Statement
This is a slightly modified version of my post for Vocus that ran last month. Some of the subject matter might seem old, but the topic isn’t. I’m still thinking about Miley Cyrus. I can’t look away! Help! Most of us are wondering who her team of advisors and consultants are. Over a conversation with friends, someone […]
How Ten Years as a Waiter Prepped Me for Life
I started my “career” as a fine dining waiter. At the time, I thought I was being a slacker. I didn’t know what I wanted to do with my life. Now, I look back on it as a very formative and productive time. In fact, I think everyone should spend time waiting tables. You want […]
How To Run a Successful Kickstarter Campaign
Working closely with my client, we recently successfully completed a Kickstarter campaign to fund their vegan bistro in the East Bay, California. It was funded, we drank heavily, and I’m now sober enough to share with you the lessons learned. 1. Kickstarters are not for the faint of heart. Oy. Do not underestimate the amount of […]
Remembering Without the Reminders
Two weeks ago I was on a quick brain break in the middle of my work day, scrolling through Facebook to catch up with the outside world. The title of an article caught my eye about a camper being struck by a falling tree and killed. I normally wouldn’t click on something like that but […]
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