Novelist Jess Walter said he hates when authors say it took 15 years to write a book; and in the next sentence, he concedes it took him 15 years to write a book. Beautiful Ruins is one of the best novels I’ve read in recent memory. Maybe it’s the backdrop of 1960s Italy, present day […]
Learning From Those I Teach
It’s time for the Friday Big Leap. We have yet another Counselors Academy friend and runner this week – Sydney Ayers! About five years ago, a friend asked if I’d help coach a high school cross country team. The idea sounded appealing and the timing was good: I previously had made a decision to devote […]
SWF Seeking Brands With Self-Confidence
It was January 2010 and the world awaited in anticipation for Apple’s upcoming announcement of a revolutionary product. It’s a multimedia tablet! You can play games! Check email! Read books! Watch video, TV, and movies! Wait. What? It’s called an iPad? Apple was hammered for its choice of name. Women thought it was outrageous and Apple […]
Run, Tom, Run: And other stories of encouragement
Every Friday, we share a big leap from a guest contributor. Tom Garrity is a good friend and fellow runner. We like to compete on Runkeeper and generally stay on top of each other’s training. But Tom. Tom runs. and he started a very cool program I wanted to share with you today. Thanks for […]
How To Convert Customers With Your Corporate Stories
I’m very goal oriented and I’m guessing you are too; especially when it comes to your marketing. You are working hard, cranking out content but it’s not moving the needle. The C-suite is disappointed and you have to make a change fast. Ask yourself a few questions related to the strategy behind the corporate story […]
Blogger’s Brain and Thanking My Lucky Stars
A Sunday story: “Why don’t you blog about THAT?” Patrick likes to ask me that question every day. Every. single. day. So far, I’ve curated out of your seeing eyes such topics as “why ground squirrels run across the street right in front of cars,” and “why our neighbor is such a supreme a-hole.” You […]
Take a Leap After 50
Every Friday, we share a big leap from a guest contributor. Here is my good friend Ken Jacobs! The Ken Jacobs. Please thank him for sharing with us his leap after 50. It was Fall of 2006. My last senior agency position had ended in spring of that year, and it hadn’t ended happily. I had […]
Meetings: The Alternative To Work
Back in the early days of my corporate career (I really wanted to start with that line because it makes me laugh and makes me sound old), we used to joke about meetings being the alternative to work. No one is to blame; that environment just lends itself to the necessity of meetings. It’s hard […]
On Finding Something To Complain About and a Joy Bomb
I’m pleased to announce I’ve returned from the near dead to publish this post this morning. Unlike the past 36 hours, I’m overjoyed to have the energy to go on this morning’s dog walk; to actually want to eat something; and that my brain is willing to cooperate and think. There is nothing worse than […]
Five Ideas to Create Content
A few weeks ago, I wrote about How to Tell a Better Story. My goal was to help you be less snooze-fest with your corporate stories. I still get the question, “what should we talk about?” We sell catalytic converters, photocopy machines, paint for transformer boxes. We don’t have epic stories. The following is a modified […]
- « Previous Page
- 1
- …
- 26
- 27
- 28
- 29
- 30
- …
- 39
- Next Page »