My last post on PR/Blogger Relations prompted this response from a client: “I don’t understand the value of bloggers from a business perspective.” He went on to say that it seems inexperienced bloggers can be extremely disruptive to businesses when they are misinformed or inaccurate. Anyone can be a blogger, how do I know blogger […]
The PR/Blogger Relations Manifesto
I just returned from the Travel Bloggers’ Exchange Conference (TBEX) in NYC. I learned a lot of things and met a lot of great people in both travel writing and PR. At the “Working with PR” panel, it was eye-opening to discover that many bloggers don’t understand the role of PR. I was dismayed, however, […]
Professional Development for Entrepreneurs
How do you spark the passion and fall in love again? Well, many couples might take a second honeymoon or romantic retreat. And what about in our work lives? Don’t we need some sort of romantic retreat with our careers? I’m referring to a working, creative and transformational break surrounded by industry peers, away from […]
Tourism Marketing: Create Experiences, Not Logos
Today is the last day of National Tourism Week. Better late than never, I am throwing in my two cents on the topic: Luxury sport utility vehicles loaded with three thousand dollar mountain bikes pulled into Phil’s Trailhead outside of Bend, Oregon as we geared up for our ride one early May Friday morning. As […]
Yelp, Foursquare, TripAdvisor: Five Things You Should Be Doing
It’s happening right now. People you have never met are reviewing your business online. Are you aware of what they are saying? and do you realize how many people are making decisions whether or not to patronize your business based on these very reviews? As I write this, I’m on a flight home from Oklahoma […]
Twitter is Not About You
Millions of people are active on Twitter daily to learn, teach and network. If you, as an organization, are on Twitter to broadcast your news, sales and promotions alone, then you have likely been frustrated about “getting it”. Following are some tips to help you build your community, and deepen relationships with your current and […]
The fall of Superbowl advertising and the rise of social media
I am really looking forward to watching this scenario play out: Pepsi will replace it’s spendy Superbowl ads with a $20 million dollar social media campaign to make the world a better place. Remember how Coke wanted to teach the world to sing in harmony? It sounds like Pepsi is putting its money where its […]
My Recipe for Success in 2010
train wreck Originally uploaded by woodleywonderworks Is it over yet? Can I open my eyes? Sure, a lot of you did well in 2009, but I’ll be honest, the year was a train wreck for me and I am pretty happy to ring in a new year with some good lessons learned and a strong […]
How to grow your facebook fan page
AKA, how to throw a great cocktail party. If you’re like me, you give your party guest list a lot of thought so that everyone will have fun, meet new people, and learn something new. Huh, that sounds a lot like what your facebook fan page should do. Gathering an audience/following is key to your […]
Time-Efficient Networking
Speed networking machine Originally uploaded by Richard-G I’ve noticed the biggest reluctance to getting into social networking is related to time management and productivity issues. I say, don’t be afraid. It’s the most efficient way to network and a godsend for those of us in small town who want to broaden their reach. Five reasons […]