Millions of people are active on Twitter daily to learn, teach and network. If you, as an organization, are on Twitter to broadcast your news, sales and promotions alone, then you have likely been frustrated about “getting it”. Following are some tips to help you build your community, and deepen relationships with your current and […]
The fall of Superbowl advertising and the rise of social media
I am really looking forward to watching this scenario play out: Pepsi will replace it’s spendy Superbowl ads with a $20 million dollar social media campaign to make the world a better place. Remember how Coke wanted to teach the world to sing in harmony? It sounds like Pepsi is putting its money where its […]
My Recipe for Success in 2010
train wreck Originally uploaded by woodleywonderworks Is it over yet? Can I open my eyes? Sure, a lot of you did well in 2009, but I’ll be honest, the year was a train wreck for me and I am pretty happy to ring in a new year with some good lessons learned and a strong […]
How to grow your facebook fan page
AKA, how to throw a great cocktail party. If you’re like me, you give your party guest list a lot of thought so that everyone will have fun, meet new people, and learn something new. Huh, that sounds a lot like what your facebook fan page should do. Gathering an audience/following is key to your […]
Time-Efficient Networking
Speed networking machine Originally uploaded by Richard-G I’ve noticed the biggest reluctance to getting into social networking is related to time management and productivity issues. I say, don’t be afraid. It’s the most efficient way to network and a godsend for those of us in small town who want to broaden their reach. Five reasons […]
Waiting for the party to start – Social Media in a Small Town
It’s the classic fear. You throw a party, and no one shows up. There you are. All dressed up standing there feeling foolish with food, drinks, conversation starters at the ready. And you’re thinking, what if no one shows up?Welcome to social media in a small town. The biggest question I get is how to […]
The Sweet Spot between Happiness and Ambition
My friends and family loved receiving my letters home from summer camp when I was a kid. They always said I should be a writer. I became a storyteller. I derive great pleasure from telling a good story, and now I help my clients find and tell their story. When I made the decision to […]
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